Woolworths Analysis

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Brief history of the company
Est. Sydney 1924.

Financial position: revenue and profitability
Reporting sales of 47.06 billion in 2007/08 financial year

Market position: growth, share, competitors
31% market share, 10.7% growth.
Activities in food, liquor, petrol, consumer electronics, general merchandise, retailing through chain store operations, together with hotel, gaming and entertainment operations (data analysis, 2007).

HR position (employees)
180,000 employees across 3,000 stores.

Other related factors

Key macro environmental factors
General economic condition
- Global
Legislation and regulation
ACC, TPA, FIRB. monitors and regulates the industry

Population demographics (geographic distribution, urbanization)

Societal values

Developments in technology have provided advantages in lowering costs and improving customer service by increasing efficiency of supply chain operations and introducing online shopping.

Limited suppliers
Household disposable income, employment, interest rate
Volatile energy prices (fuel costs)

Industry analysis
Dominant business features

Industry life cycle analysis
(Which stage is it in and why)

Product and Market
What they do
Number of buyers
Degree of product differentiation
Product innovation
Vertical integration (maintenance, retail sales)
Economies of scale/Learning and experience (group purchases, alliance partners)

Porters Five forces model of competition
- Threat of substitutes (eg new technologies, virtual competitors) - Rivalry among competitors (strategic features that allow for differentiation) - Bargaining power of buyers (price searching, more buyer options, high switching costs) - Threat of entry of new competitors

- Bargaining power of suppliers

Core competencies (a defining capability or advantage that distinguishes an enterprise from its...
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