BACKGROUND OF THE COMPANY
Brief history of the company
Est. Sydney 1924.
Financial position: revenue and profitability
Reporting sales of 47.06 billion in 2007/08 financial year
Market position: growth, share, competitors
31% market share, 10.7% growth.
Activities in food, liquor, petrol, consumer electronics, general merchandise, retailing through chain store operations, together with hotel, gaming and entertainment operations (data analysis, 2007).
HR position (employees)
180,000 employees across 3,000 stores.
Other related factors
Key macro environmental factors
General economic condition
Legislation and regulation
ACC, TPA, FIRB. monitors and regulates the industry
Population demographics (geographic distribution, urbanization)
Developments in technology have provided advantages in lowering costs and improving customer service by increasing efficiency of supply chain operations and introducing online shopping.
Household disposable income, employment, interest rate
Volatile energy prices (fuel costs)
Dominant business features
Industry life cycle analysis
(Which stage is it in and why)
Product and Market
What they do
Number of buyers
Degree of product differentiation
Vertical integration (maintenance, retail sales)
Economies of scale/Learning and experience (group purchases, alliance partners)
Porters Five forces model of competition
- Threat of substitutes (eg new technologies, virtual competitors) - Rivalry among competitors (strategic features that allow for differentiation) - Bargaining power of buyers (price searching, more buyer options, high switching costs) - Threat of entry of new competitors
- Bargaining power of suppliers
Core competencies (a defining capability or advantage that distinguishes an enterprise from its...
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