Women’s Business by Ilene Kantrov
11. Women’s Business
Women’s Business is an essay written by Ilene Kantrov. In this essay, the writer presents the entrepreneurship of some women from USA, and their entry into the so-called male world of business. The women were not only the businesswomen. However, they helped the problem facing women by educating them as well as helping them solve their problems. Some of them contributed lavishly to hospitals, schools, and cultural organizations. These women tried to transform the home craft into a thriving business. Women’s business grew out of traditional women’s skill and provided for the needs mostly of women. Lydia E. Pinkham was the pioneer of the women business in USA.
The first women entrepreneurship of USA Lydia E. Pinkham started business to provide support to her family when her husband’s real estate business collapsed. She was a radical feminist and wanted to help the females rather than the males. Within two three years her company earned $200,000. She had launched a home remedy product called ‘Lydia E. Pinkham’s vegetables compound’ for all weakness of women. Her bold marketing strategies made her success in her business. She advertised her product herself creating the image of a gentle and kind woman who appealed to fellow women ‘to feel good’ and to improve the quality of their lives. In her advertisement she claimed that her medicine is the ‘greatest remedy of the world’. Thus, her customers were convinced that she was selling more than a product. Her ‘Department of Advise’ dispensed suggestions for all kinds of feminine problems (about diet, exercise and hygiene) along with prescribing her own remedies. She proclaimed herself as the “Savior of her sex.” Thus, she created history in America’s business. Many women later followed in her footsteps.
Helena Rubinstein and Elizabeth Arden were the rivals. They sold cosmetics. They were also married to rich and famous aristocrats from Europe. Margaret Rudkin began to sell additive-free wheat bread
Women’s Business is an essay written by Ilene Kantrov. In this essay, the writer presents the entrepreneurship of some women from USA, and their entry into the so-called male world of business. The women were not only the businesswomen. However, they helped the problem facing women by educating them as well as helping them solve their problems. Some of them contributed lavishly to hospitals, schools, and cultural organizations. These women tried to transform the home craft into a thriving business. Women’s business grew out of traditional women’s skill and provided for the needs mostly of women. Lydia E. Pinkham was the pioneer of the women business in USA.
The first women entrepreneurship of USA Lydia E. Pinkham started business to provide support to her family when her husband’s real estate business collapsed. She was a radical feminist and wanted to help the females rather than the males. Within two three years her company earned $200,000. She had launched a home remedy product called ‘Lydia E. Pinkham’s vegetables compound’ for all weakness of women. Her bold marketing strategies made her success in her business. She advertised her product herself creating the image of a gentle and kind woman who appealed to fellow women ‘to feel good’ and to improve the quality of their lives. In her advertisement she claimed that her medicine is the ‘greatest remedy of the world’. Thus, her customers were convinced that she was selling more than a product. Her ‘Department of Advise’ dispensed suggestions for all kinds of feminine problems (about diet, exercise and hygiene) along with prescribing her own remedies. She proclaimed herself as the “Savior of her sex.” Thus, she created history in America’s business. Many women later followed in her footsteps.
Helena Rubinstein and Elizabeth Arden were the rivals. They sold cosmetics. They were also married to rich and famous aristocrats from Europe. Margaret Rudkin began to sell additive-free wheat bread