Women Entrepreneurship Creats Empowerment

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Comilla University
Department of Marketing

Term Paper

On

Marketing Research

Group Name - Zephyr

|SL No |Name |Exam Roll | |01 |Mehdi Hasan |0807007 | |02 |Md. Khalilur Rahman |0807009 | |03 |Jabir Ahmed |0807011 | |04 |Rajesh Mazumder |0807017 | |05 |Sharmin Akter |0807026 | |06 |Shawona Rahman |0807029 | |07 |Sazzad Hossain |0807033 | |08 |Iqbal Hosen |0807043 | |09 |Rifat Ahmed Bhuiyan |0807051 | |10 |Shaila Haque Sumona (Group Leader) |0807053 | |11 |Nusrat Jahan |0807061 |

Executive Summary

Despite all their family and social problems, women have struggled hard to achieve their own identity. Women from all classes of Bangladesh want to stand up before everyone in their own right and not as someone's daughter or wife. Women can be a very caring homemaker, but at the same time she can prove to be a highly skilled Entrepreneur, an efficient employee, an administrator if they choose to be. Realizing that the advancement of women can not be prevented patriarchal society is changing its attitude toward women. There has been a gradual change in how people behave with working women. In the work place and at home people are now welcoming women.

Women's entrepreneurship is not an easy task. "Becoming an entrepreneur is an evolution of encountering, assessing, and reacting to a series of experiences, situations, and events produced by political, economic, social and cultural changes." Given the complexities in the social environment and administrative structure, women's entrepreneurship in Bangladesh is more challenging. Many social and operational constraints continue to restrict women from starting and running economic enterprises. Apart from the family and social barriers against the mobility of women, the operational barriers such as lack of access to capital, lack of training facilities for skills development, lack of business services, lack of business data, complex banking procedures and collateral requirements, etc. continue to critically limit their progress.

Entrepreneurship is the driving force to bring about excellence in production, market innovation, human resources and skills development, social mobility, and changes in the attitude of people. Development of women's entrepreneurship offers excellent opportunities for development of one half of the population and for overall socio-economic progress of the country. Women's entrepreneurship indeed can bolster economic autonomy of women, promote gender balance and ultimately can lead to participation of women in broader decision making processes of the country.

Introduction :

“Respect for women is a prerequisite for success of countries in the modern world. In the dynamic 21st century no society can expect to...
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