Women Economy

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Why women will impact global economy as much as China
By Beth Brooke, Special to CNN
October 25, 2012
Just recently, Booz & Company published new data outlining compelling evidence that women can be powerful drivers of economic growth. Their estimates show that if female employment rates were to match male rates, overall GDP would grow significantly in the U.S. by 5%, in Japan by 9%, and in developing countries like Egypt by a massive 34%. The World Economic Forum also published their annual Global Gender Gap report -- the data suggests a strong correlation between those countries that are most successful at closing the gender gap and those that are the most economically competitive. Some companies are already investing in women and thereby betting on a brighter future -- for a workforce just waiting to blossom, for emerging economies whose development depends on this new talent, and, of course, for their own financial growth. In the current economic climate there really is no longer any excuse to not be investing in one of the largest untapped economic engines. You cannot flick a switch overnight but the private sector has a tremendous opportunity and responsibility to lead on these issues. A guide to womenomics

The future of the world economy lies increasingly in female hands Apr 12th 2006 |From the print edition
Girl power
Women are becoming more important in the global marketplace not just as workers, but also as consumers, entrepreneurs, managers and investors. Women have traditionally done most of the household shopping, but now they have more money of their own to spend. Surveys suggest that women make perhaps 80% of consumers' buying decisions—from health care and homes to furniture and food. Kathy Matsui, chief strategist at Goldman Sachs in Tokyo, has devised a basket of 115 Japanese companies that should benefit from women's rising purchasing power and changing lives as more of them go out to work. It includes industries such as financial services as well as online retailing, beauty, clothing and prepared foods. Over the past decade the value of shares in Goldman's basket has risen by 96%, against the Tokyo stockmarket's rise of 13%. Women's share of the workforce has a limit. In America it has already stalled. But there will still be a lot of scope for women to become more productive as they make better use of their qualifications. At school, girls consistently get better grades, and in most developed countries well over half of all university degrees are now being awarded to women. In America 140 women enrol in higher education each year for every 100 men; in Sweden the number is as high as 150. (There are, however, only 90 female Japanese students for every 100 males.)

Winning “Her” Over
How to Capture More Than Your Share
2009by Katharine Sayre and Michael J. Silverstein
Some say that the most important economic and social changes of the twenty-first century are taking place in China and India. We believe that the emergence of the female economy—in every country and every arena—is an even more significant upheaval. One billion women participate in the workforce worldwide, and over the next several years they will be responsible for $5 trillion or more of incremental spending on goods and services of all kinds—a sum that is bigger than any country’s bailout package. Yet even with their remarkable increases in market power, women continue to find themselves underappreciated at home, underestimated in the workplace, and undervalued in the marketplace. It is still tough for women to find a pair of pants that fit, to buy a family meal that is both healthy and delicious, to make the time to get in shape, or to work with a financial advisor they can trust. Only a small percentage of the companies we studied understand the significance of the female economy to their businesses. If they respond to it at all, they do so by fiddling with segmentation or by making small adjustments to their product line,...
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