Wolfgang Keller at Konigsbrau-TAK analysis
Wolfgang Keller was a hands on manager who making all of the decisions necessary to turn them around as quickly as possible. He turned a failing food products manufacturer into a profitable company and saved another subsidy of the company within two years. In less than three years Keller changed the marketing strategy, restructured the sales force and these bring Keller a high reputation as a successful hands on manager. Also, Keller has tremendous capacity and enthusiasm for work and he always try to make sure that Konigsbrau comes out the top because he love and enjoyed his job. Keller was a man of strong action; he convinced the new commercial strategy required a closer, hands-on management style. That is why I believe Keller is an effective leader. Although Wolfgang Keller had been successful in turning around the two small companies he took charge of before, the situation is different, and he is now having a problem to fit the specific needs of a larger organization as Konigsbrau-TAK. Base on “The Five Practices of Exemplary Leadership”, Keller fall short in certain areas of the five practices of exemplary leadership model entitled. One of the practices contends that: When people described to us their personal-best leadership experiences, they told of times when they imagined an exciting, highly attractive future for their organization. They had visions of what the future could be. They had absolute and total personal belief in those dreams, and they were confident in their abilities to make extraordinary things happen. Leaders inspire a shared vision. However, throughout the case, Keller has done extremely well in designing a very good system and setting strategy. But he does not enjoy spending time recognizing his teams’ contributions, being empathetic or focusing on the emotional needs of his team, celebrate the pervious success with his team member. He failed to discharge his responsibility of being an...
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