Wolf Motors

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Matt Archey
Kevin Drakes
Nitin Sharma
MBA -513

2.Executive Summary
About the Case
About Wolf Motors
Key Aspects of Supply Chain
Supply Chain Model/Relationships

3.About the Case
This case throw light on the fourth dealership of Wolf Motors, which was the first auto supermarket in the network of dealerships of the Company. John Wolf, the president of the company was really excited about this new dealership which served a metropolitan area of 400,000 people. This newly supermarket differed from traditional auto market as it sold full line of Chevrolets, Nissans, and Volkswagens. Whereas traditional auto dealerships sold multiple makes of automobiles at the same location.

4.About Wolf Motors
Wolf motors was established 15 years back with the purchase of a bankrupt Ford dealership It had grown steadily in size and in reputation
Company had established a solid reputation for servicing, diagnosing, and repairing vehicles correctly in timely manner

5.Attributes behind Success of Wolf Motors
Marketing Approach
After sale service

An award winning repair facility.
- highly qualified, well trained staff
The latest automotive diagnostic technology.
- latest tools and techniques to support service activities
Better accommodation to customers.
- free coffee, children play area
Free shuttle service

New cars
Car buying
Car for sales
Refrigeration fluids
Fan belts

Hold inventory based on forecasts derived from historical data. Inventory depends upon the seasonal factor.
Each dealer purchased its own parts and materials.
Explicit Services
Brake Services
Engine services and repair
Transmission Service & Repair
Electrical systems service and repair
Steering & Suspension Services
Heating & Cooling Services
Alternators, starters, and ignition Service
Cooling system repair (A/C)
Water pumps
Fuel pumps & lines repair
Implicit Services
Hassle-free buying experience
“One price-lowest price”
After sale service
Providing right part at right time
Schedule a test drive
Request a rental car (customers can order online for rental car) Suggestion to customers for maintenance services

9.Tier I
Tier II
Tier III
Tier IV

10.Wolf Motors & Customer Relationship
Must understand what customer wants and predict when they will want it Order must be delivered to customer to customer as quickly as possible

11.Wolf Motors and Supplier Relationships
Supplier must be able to deliver what is needed in a timely fashion Supplier deliveries must be efficient in order to be cost effective Product defects should be kept at a minimum

What recommendations would you make to John Wolf with respect to structuring the purchasing function for the Wolf Motors dealership network? While growing/expanding, do not out grow existing policies, procedures and control system. A big problem could be a lack of a plan.

When forecasting, try to forecast outside of Wolf Motors and look into other dealerships within the network. Speaking to vendors that deliver to other dealerships to pick up on trends

13.Keep inventory with basic parts that are usually needed. Batteries, fuses, belts, oil, wiper blades, antifreeze, etc… Other parts can be ordered and delivered same day by local part stores. This will keep inventory low and not have things that are not used or needed.

14.An automated EDI inventory management system that interconnects with each of the dealerships and interfaces with the suppliers should be considered: system would alert purchasing agents and suppliers when critical inventory levels are reached. Inventory Pooling between dealerships could eliminate the need to overstock; parts could be swapped between dealerships in emergency situations. A...
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