In today’s economy, the success of an organisation depends on the quality and quantity of the information they transmit and exchange within and outside the organisation. Organisations therefore need to manage and disseminate information quickly and effectively to their stakeholders. Effective communication helps organisations to stay competitive in the marketplace and creates synergy (combined effort) across different roles and departments within the organisation (www.ehow.com.>Business). It is also said that the success of an organisation is directly proportional to the level of communication that it maintains. Definition of key terms
An organisation is a group of people working together to achieve a common goal. In business, it can be referred to as a social unit of people that is structured and managed to meet a need or to pursue collective organisational goals. All organizations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organizations are open systems that affect and are affected by their environment (http://www.businessdictionary.com/definition/organization.html#ixzz2DKq6Dc9Q). there a two types of organisations which are social organisations and formal organisations. Social organisations include burial societies, football clubs and churches formal organisations refer to companies, partnerships and sole traders. In most cases, organisations refer to the formal organisations which will be discussed below. Communication
The Oxford Advanced Learner’s dictionary defines communication as “imparting or exchanging of information either by speaking, writing, or using some other medium”. Other authors have defined communication as the exchange or flow of information and ideas from one person to another involving a sender who transmits an idea, information or feeling to a receiver. Communication is said to be effective only if the receiver understands the exact information that the sender intended to transmit. Communication is therefore the foundation for sharing information between people to ensure that everything is understood and can be acted upon.
Communication in basic management functions
The basic functions of management which are; planning, organising, staffing, directing/leading, and controlling cannot be performed well without communication. Managers spend between 70 to 90% of their time communicating with employees and other internal and external customers (www.cliffsnotes.com/.../The-Significance-of-Communication). This shows how managerial communication is fundamental to every management activity. In order to achieve the goals of the organisation, the communication has to be effective. According to Stoner and Wankel (1986), managers need to make plans that give purpose and direction to the organisation before they can organise, lead or control. Communication serves as a foundation for planning. All the relevant information from above and below in the hierarchy must be communicated to managers who use it for planning and in turn communicate the plans for implementation through various media. Organising also requires effective communication with employees about their job tasks and how they fit in the organisation’s goals. Without communication, individual employees would be isolated and have no direction resulting in low productivity. Communication is also essential in attracting and retaining talented staff through effective recruitment and motivation strategies. This aids in strengthening and improving production levels. Managers as leaders must communicate effectively with their subordinates in order to achieve the team goals. The function of leading is important and managers need to issue instructions in a clear...