Wipro Project

Topics: Strategic management, Information technology, Marketing Pages: 11 (2825 words) Published: February 28, 2011
Wipro Technologies Limited, a division of Wipro Limited (NYSE:WIT), is a giant information technology services corporation headquartered in Bangalore, India. Today, Wipro generates USD 6 billion (India GAAP figure 2009-10) of annual revenues. Its equity shares are listed in India on the Mumbai Stock Exchange and the National Stock Exchange; as well as on the New York Stock Exchange in the US. Their major geographic focus is given on countries like US, Europe, Japan and APAC.

They are the leading end-to-end IT service provider of integrated business, technology and offering process solutions on a Global Delivery Platform. Its offers a comprehensive bouquet of service lines:

– Consulting Services
– Information Technology Services
– Product Engineering Solutions
– Technology Infrastructure Services
– Business Process Outsourcing

Wipro enables business results by being a ‘transformation catalyst’. It offers integrated portfolio of services to its clients in the areas of Consulting, System Integration and Outsourcing for key-industry verticals.

Scope of the Report

This report covers a brief overview of the Wipro Technologies and the strategies used by the Wipro Technologies to be globally competitive. The report also contains analysis of the company based on the PEST Analysis and Porter‘s Diamond.

A Brief History of Wipro LTD

Wipro Limited was established in 1945 in Bangalore, India, as Western India Vegetables Products Limited. Azim H. Premji has been Chairman of the Board and Managing Director of Wipro Ltd. since September 1968. The company started its operations with the manufacturing of hydrogenated vegetable oil in Maharashtra founded by Azim Premji’s father.

Azim Premji succeeded his father and repositioned Wipro into a consumer goods company that produced hydrogenated cooking oils/fat company, laundry soap, wax and tin containers and later set up Wipro Fluid Power to manufacture hydraulic and pneumatic cylinders in 1975. In 1975, when IBM was asked to leave India, Wipro entered into the Information Technology sector .In 1979, Wipro made a strategic shift and began developing its own computers and in 1981, started selling the finished product. In 1980 Wipro moved into software development and started developing customized software packages for their hardware customers. Since 1992 Wipro began to expand off shore in US and by 2000 Wipro Ltd ADRs were listed on the New York Stock Exchange.

Currently Wipro Ltd deals in
-Information Technology
-Consumer care
-Engineering & healthcare businesses

An Overview of Wipro Technologies Limited

Wipro Technologies Limited is a giant information technology services corporation headquartered in Bangalore, India. According to the 2008-09 revenue Wipro is the second largest IT services company in India and employs more than 98,391 people worldwide as of 2009. After three decades in the IT industry, Wipro Technologies backed with unmatched technical expertise and insights and maintained the highest levels of compliance and quality that go with the changing times and technologies.

“To serve customers with integrity through innovative, value for money solutions, by applying thought day after day.”
“To offer services based on world-class infrastructure, industry expert skills, proven process- oriented service operations that are backed by principals to ensure the world’s best way of delivering IT infrastructure management solution.” Corporate Strategy

Goal: consistently reinvented ourselves by keeping the needs of our customers at the center and working towards creating value for all their other stakeholders.
Enhance customer value –“more for more”
Provide world class services to the customers and thereby increase the revenues of the company
Enhancing operational efficiency -“more for less”
Increase the productivity by efficiently utilizing the resources
Embrace green- “less for less”...
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