Winterwonderland

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Winterwonderland

By | October 2012
Page 1 of 14
Executive Summary1
Introduction2
Financial Risk Analysis2
Reputational Risk Analysis2
Operational Risk Analysis2
Corporate Risk Analysis2
Conclusion & Recommendations3
References3
APPENDIX 1 FINANCIAL RISK ASSESSMENT3
APPENDIX 2 REPUTATIONAL RISK ASSESSMENT3
APPENDIX 3 OPERATIONAL RISK ASSESSMENT3
APPENDIX 4 CORPORATE RISK ASSESSMENT3
APPENDIX 5 LIST OF RIDES AVAILABLE3
APPENDIX 6 INCIDENT REPORT TEMPLATE3

Executive Summary

Winter wonderland is an annual temporary Christmas market, ‘with over 100 individual Tyrolean Chalets selling unique and quirky gifts’, a mini-theme park with some of the most high-production, ‘thrill-seeking and exciting attractions’, as well as ‘one of the largest ice rinks in the Central London’ (PWR, 2011) . The event is in its’ 6th consecutive year running in Hyde Park, London, between the end of November to the middle of January. The event grounds open at 10am and close at 10pm, 7 days a week, and there is no admission fee. It is organized by PWR, in conjunction with Samsung. It is important to note that this year, 2011 is the first year that PWR have assumed the full-responsibility of organizing Winter Wonderland- in the past few years, PWR and AEG have worked together to pool their resources to develop Winter Wonderland. There are three entry points from Lancaster Gate, Hyde Park Corner and Marble arch. This report will look to assess the 4 areas of risk: financial, reputational, operational and corporate, as well as analyze the main aspects of risk in each area. The financial risk will look at…

The reputations risks could be divided into individual, corporate and stakeholder. The individual reputational risk is most likely related to event manager. When the event goes wrong, what kind of reputational risks the manager is going to face, and how to create a contingency plan to prevent and minimize the risks. For corporate risk, from security failure to mis-presentation for the...