October 13th, 2010
This essay is on an advertisement for Nolan's Cheddar Cheese “seriously strong”. This video had won the two thousand ten best television advertisement award. Basically this video is a mouse coming out of its mouse hole to encounter a rat trap with the Nolan's Cheddar Cheese on it. So the mouse starts to eat the cheese, and after being about halfway done with the cheese, the rat climbs on top of the rat trap like it is on top of the world and the rat trap snaps. Then the video pans and it seems like the rat is going to die but all of a sudden the mouse starts to bench press the rat trap bar then the screen fades away and it says Nolan's Cheddar Cheese “seriously strong”. What my point is in this essay is that two things that sell products and make good commercials is sex and funny. If you have one or more of these in your commercials then it will turn out good. But now a days most commercials sell on sex. Because if they deceive the viewer into to thinking they can get some then they will win them over and buy their product. This commercial that I am writing about is not about sex. But it does deceive the viewer like any other good commercial. By showing the viewer that if you eat Nolan's Cheddar Cheese then you will be incredibly strong. And get your self out of death by using the muscle you just gained from eating Nolan's Cheddar Cheese. With the way all of these television commercials have been going lately they all advertise about sex from deodorant to shampoo to alcohol to any kind of product. Bottom line is that they all try and do one thing and one thing only. That is to device the viewer into buying their products. What I like about this commercial is that it does not have anything to do with sex in it but yet it can still sell a product and win the two thousand ten best television advertisement award and yet get the job done of deceiving the viewer.
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