Wines

Topics: Strategic management, Wine, Cabernet Sauvignon Pages: 3 (546 words) Published: August 15, 2013
EXECUTIVE SUMMARY
Wonderful climate, the friendly people here and the oldest traditional values​​, Wellington is really a suitable place for the production of the finest wine. The tradition of drinking wine have been around a long time. Wine is indispensable when it comes to festivals, delicious food and stories at the party. The tradition of drinking wine have been around a long time. Wine is indispensable when it comes to festivals, delicious food and stories of meals tiec.The Strategic Plan target is to Achieve an Increase in the Australian wine market from $ 50 billion in 2011-2012 to $ 57.5 billion in 2012 -2013. The purpose of the work is to increase the consumption of traditional products locally and abroad. The story does not stop there, this target is to demonstrate that the introduction of the traditional products in Australia to the international level is being able to be in the near future. And while doing this article, I hope the best of Australian country is always welcome and occupied an important position in the international market. The research to produce new products for most delicious wine, bringing traditional values ​​and the essence of the climate, the environment here will be met with love and welcome of the people. And hope the Wellington’s product will be purchased almost clean immediately after updated on the website and arranged on shelves. INTRODUCTION

- Wellington Wines (Pty) Ltd- is a successful single production site winery situated at Mudgee in New South Wales. Wellington Wines currently sells the following branded products in the Australian market through both the independent and the supermarket chains: * Wellington Sauvignon Blanc - 750 ml bottled wine

* Wellington Chardonnay - 750ml bottled wine

These products have a long presence on the market, the perception of the brand is already available in the consumer mind. however it is also possible advantages and disadvantages of this. We will discuss in the next...
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