Window Shopping

Topics: Retailing, Shopping, Online shopping Pages: 3 (1000 words) Published: March 7, 2013
Window shopping refers to the process of going from store to store — or even website to website — just to look at what is for sale. Available to anyone, it is a leisurely process with no time constraints, but, depending on a person’s personality, it can effect the shopper's finances. Some people use it just to pass the time and dream, while others use it to get inspired or gather information about current trends. Location

The general concept behind window shopping is that a person walks from store to store, looking at what is in the sellers’ windows. People often do it when they are in more urban areas, as these locations have streets lined with different shops. Another option where the term is used, however, is the flea market, where many vendors are close to each other and a person can travel from booth to booth as she likes. These take place in both rural and urban communities. AdChoices

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While traditional window shopping takes place at a brick and mortar location, the concept can be expanded to the Internet, as well. Websites, unless down for maintenance, are never “closed,” so this form of participation can be more accessible. Shoppers also can more easily make comparisons, using tabs in their browser to see what different companies offer, even if those companies are hundreds of miles apart. They also can...
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