Wills Lifestyle

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  • Topic: ITC Limited, Fashion, Brand
  • Pages : 34 (7555 words )
  • Download(s) : 171
  • Published : August 19, 2010
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I experience great pleasure to convey my profound sense of respect and gratitude to Ms. Rinku Kaicker, design head of wills lifestyle giving us the opportunity to come to this company and get new knowledge and rightful exposure that we students needed.

I would like to thank and appreciate the comments and suggestions given to me by Ms. Vatsala Verma for her excellent supervision and encouraging discussions that helped us in having a greater in-look into the project.

I would even like to thank the entire staff of the production department for getting our designs executed and cooperating with us throughout our internship.

In the end we express our heartfelt gratitude to our faculty, Ms. Vandana Narang and Ms. Anandita Sardar for their supervision and help in the best possible ways throughout the period of internship.

Internship Brief

The industry internship programme is an introduction to the industry and understanding of designer’s role and responsibility in this context. It is aimed at providing us with a professional design experience by familiarizing us with a working knowledge of the functioning of the apparel industry and the relationship between design and production.

The eight-weeks of on-the-job training develop practical orientation towards the functioning of the apparel industry in the areas of design, supervision, sample development and merchandising. The subsequent feedback and performance appraisal received from the industry, plays an important role.

Our training programme involves two weeks of orientation of the company,the infrastructural set up and its mode of functioning. In the remaining six weeks we begin the project of designing and executing a collection as per the specific design brief given by the company.


ITC profile
History & Evolution
ITC Sub-brands
Organizational chart
LRBD profile
LRBD organizational structure
Brand Architecture
Supply chain management
Product Development
-fabric store
-quality measurement
Marketing strategy
SWOT analysis

Learning experience

Project Reports by,
Debiprasad Chhualsingh

ITC Profile

ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 22 billion and a turnover of US $ 6 billion.* ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by BusinessWorld and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of...
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