Professor Sadu Shetty
April 13, 2009
Will Bury’s Price Elasticity Scenario
In the Will Bury Scenario, supplied by the University of Phoenix online, my paper will
explain some economic concepts from this week’s reading assignment. This information will
in turn be used to relate to the context of the scenario.
The concept of scarcity and choice states that because there are scarce resources, this will
affect the production of goods and services, which ultimately will limit a consumer’s choices. In
the Will Bury Scenario, Will does not have the qualified human resources to help implement his invention. This will in fact affect what he will be able to produce, which will have consumers choosing alternatives.
With the concept of rational behavior, according to McConnell and Brue, economics assumes that human behavior reflects “rational self-interest.” Individuals look for and pursue opportunities to increase their pleasure happiness, or satisfaction. They allocate their time, energy, and money to maximize their well being. Because they weigh costs and benefits, their decisions are “rational” or “purposeful,” not “random.” Will has an invention that is already in the market but what will make his invention rational to consumers is the new technology that will be used that has the digital reader sounding more human. This would make it easier for listeners to understand what the digital reader is saying.
Another concept is supply and demand. Supply is concerned with the amount a producer is willing to offer to consumers at varying prices, while demand is concerned with how willing consumers are to buy a certain product at varying prices. Will must determine, as a producer, just how much of his product he is willing to offer consumers at different prices. The demand for this type of product should be researched. If there is a high demand for this...