Preview

Wilkins Harvard

Good Essays
Open Document
Open Document
716 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Wilkins Harvard
1. How accurate was the demand forecast for the first quarter of 2005?

First, is wise to make a comparison in the individual level, between the forecasts made for the year 2004 and the real demand.

The Forecast overestimates the real demand in every single product. As it is shown in the tables above the average difference percentage in the individual level is higher that the difference percentage in the aggregate level.

What is the current demand forecasting method? Who uses the demand forecast? What are the consequences, if any, if the forecast are inaccurate?

The current forecasting method is a spreadsheet called the Forecast Master, which lists the average weekly sales history for each product family by quarter and year. For each product family, they divide the total quarters in weeks to determine the average weekly sale per quarters. Then they plug in their expected demand for the five or six quarters.

The demand forecast is used around the company, because many of the decisions made based on the demand are not just used by one person, but by the whole company instead. The forecasting is used for:

• Capacity planning is the process of determining the production capacity needed by an organization to meet changing demands for its products. In the context of capacity planning, "capacity" is the maximum amount of work that an organization is capable of completing in a given period of time.

A discrepancy between the capacity of an organization and the demands of its customers results in an inefficiency, either in under-utilized resources or unfulfilled customers. The goal of capacity planning is to minimize this discrepancy.

• Aggregate Planning is an operational activity which does an aggregate plan for the production process, in advance of 2 to 18 months, to give an idea to management as to what quantity of materials and other resources are to be procured and when, so that the total cost of operations of the

You May Also Find These Documents Helpful

  • Good Essays

    MBA 731 H1FF Brief 5

    • 597 Words
    • 2 Pages

    The marketing team creates the forecast by month for the next year. The forecast is always over inflated. They do not seem to have a scientific forecasting process. They marketing team, meets with the sales managers from the different regions to get an idea of the sales from last year. They take into account economic changes and shortages they had…

    • 597 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Case Study: Nordstrom

    • 612 Words
    • 3 Pages

    According to Schermerhorn (2013), “forecasting is the ability to predict the future” (pg.123) which means that the process of forecasting can become an important tool to quantify the proper balance between supply and demand. Likewise, in order to maximize sales and its effectiveness, businesses have to work in predict the future customer demand and use this information to lead the business operations to distribution effectively. However, inaccurate forecasts happen and along with them there is a cost.…

    • 612 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Rogers' Chocolates

    • 334 Words
    • 2 Pages

    • Demand forecasting is difficult due to the seasonality of sales/ The out of stock issue is one of the major problems/ Seasonal production created problems with out-of-stock…

    • 334 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    case study - wyatt earp

    • 1059 Words
    • 5 Pages

    The planning component of operations and supply chain management focuses on the processes necessary to operate a given function. Additionally, the planner must anticipate a firm number of anticipated products regarding consumer demand using available resources in the most effective manner possible to…

    • 1059 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    However, as forecasts are based on past info, they might not reflect the real picture of situation and lead to market and government…

    • 274 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    OCSM Week 4 Questions

    • 536 Words
    • 3 Pages

    6 – Qualitative forecasts and causal forecasts are not particularly useful as inputs to inventory and scheduling decisions. Why is this statement true?…

    • 536 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    When companies want to estimate the current market demand, they attempt to determine total market potential, area market potential, industry sales, and market share. Once marketers have estimated the demand, they will choose the level of marketing effort based on the expected level of sales. The company sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.…

    • 560 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Demand forecasting: It is an important part of healthcare planning, and can provide results with input to several optimization problems. Forecasting can be done in two ways Qualitative or Quantitative. Quantitative analysis gives better accuracy but good historical data is needed.…

    • 523 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Merger

    • 1286 Words
    • 6 Pages

    Topics Covered |Class |Title |Concepts |Tools | |11. | |Components of Demand |Moving Average | | |Forecasting |What/when to forecast |Exponential Smoothing | | | |Time Series | | |12. |Inventory |Brian’s Dilemma…

    • 1286 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    The current demand forecasting method is based on qualitative techniques more than quantitative ones. If the forecast is not accurate, the company would carry both inventory and stock out costs. It might lose customers due to shortage of supply or carry additional holding costs due to excess production. If the actual demand doesn’t match the forecast ones, and the forecast was too high, this will result in high inventories, obsolescence, asset disposals, and increased carrying costs. When a forecast is too low, the customer resorts to a competitive product or retailer. A supplier could lose both sales and shelf space at that retail location forever if their predictions continue to be inaccurate. The tolerance level of the average consumer for product outages is quite low.…

    • 827 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Demand Demand Consume Demand Forecaste Demand Forecast Forecast rs Forecast d…

    • 1082 Words
    • 25 Pages
    Satisfactory Essays
  • Powerful Essays

    Assignment 1 7 Eleven

    • 1108 Words
    • 6 Pages

    - We would forecast by geographic area for example the stores that located near school. We can forecast that snack and beverages have greater demand in this store. Data history is another method to forecast the demand of goods as we can see from the record which merchandise is the best seller. We use seasonal to forecast the demand to know which products can be the best seller of that period.…

    • 1108 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Capacity Planning • Long term strategic decision • determines overall level of resources • affects product lead times, customer responsiveness & operating costs…

    • 604 Words
    • 18 Pages
    Satisfactory Essays
  • Satisfactory Essays

    2. CAPACITY PLANNING: ensuring that there is enough stock of ingredients to prepare food items to respond quickly to the fluctuating demands.…

    • 417 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Demand Forecasting

    • 2585 Words
    • 11 Pages

    Often forecasting demand is confused with forecasting sales. But, failing to forecast demand ignores two important phenomena. There is a lot of debate in the demand planning literature as how to measure and represent historical demand, since the historical demand forms the basis of forecasting. Should we use the history of outbound shipments or customer orders or a combination of the two to proxy for demand?…

    • 2585 Words
    • 11 Pages
    Powerful Essays