Wii Case Study

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Study by: Anibal Gonzalez – Business Policy
Case Study – Nintendo & the Wii

NINTENDO/References below/Game consoles industry
The company Nintendo Koppai has been around since 1889. It was founded by Fusajiro Yamauchi in Kyoto, Japan, to manufacture special hand-made playing cards called "Hanafuda." In 1907, the company started manufacturing ordinary playing cards. In 1929, Fusajiro retired and his son-in-law, Sekiryo Yamauchi (Sekiryo), became the company president.

During this era, Nintendo Koppai was the largest manufacturer of playing cards in Japan. Nintendo grew rapidly in the 1930s and 1940s. In 1949, Sekiryo was succeeded by his grandson, Hiroshi Yamauchi (Yamauchi), as president. In 1951, there was a name change with the company as Nintendo Playing Cards Co. Ltd. As years went by, Yamauchi modernized the card-making process. In 1959, Nintendo would make a deal with Walt Disney Company to make cards with Disney characters, and these became quite popular. In 1962, Nintendo went to be listed on the Osaka and the Kyoto Stock Exchanges. In 1963, Nintendo would change its name to Nintendo Co. Ltd. Yamauchi would later develop a research and development department called "Games" in 1964 and the rest is history from here on.

During the span of 1964 to November, 2006 Nintendo has expanded its horizons and has grown with great velocity. Nintendo Co. Ltd (Nintendo) as it is now known as a Japan-based game console manufacturer has now created the Wii – November 2006. It is a video game console that comes with a wireless controller other known as the Wii Remote, here in the U.S. It made its debut in the gaming market, while its competition the PlayStation (PS3 – made by Sony) which was a console with Blue ray technology released theirs. Microsoft released their game console prior in Nov 2005 and had sold 5 million units by June 06. I am a gamer myself on occasion but I like to keep track what is out there and the latest technologies as far PC’s and...
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