A wicked problem is a kind of non-ordinary problem, which cannot solve in the traditional analytical way. Some examples of wicked problems include economic, environment and water. Consumption, like other wicked problem, needs groups of people give and changes their ideas to summaries a solution. The ten characteristics of a wicked problem first identified by Rittel (1973). Here is no definitive formulation of a wicked problem. As far as you solve the problem, you understand it. Every person will have different understanding of the problem. Such as, customers and the government would not have the same ideal about consumption. Wicked problems have no stopping rule. Because there is no definition of a wicked problem, there is no definition of the solution. You can keep solving it if you have enough resources. The problem needs to be solved as far as the consumption is exists. Since there still have goods and services, the consumption will go on. Solutions to wicked problems are not true or false, but good or bad. The solution of the wicked problem is a judgment of all the stakeholders. As it has been described, “With wicked problems, the determination of solution quality is not objective and cannot be derived from following a formula”(Jeff Conklin, Ph.D., 2005, chapter 1). There is no immediate and no ultimate to a wicked problem. A wicked problem is a current problem. The solution of this problem can only work at the current time. Since the consequences could change over time, the solution would change too. Because the consumption is different every year, with the change of other consequences, the solution come up in 2006 is no longer useful in 2011. Every wicked problem is essentially unique，“oneshot” operation and do not have describable set of solution. You cannot solve a wicked problem based on past experience and there are no two wicked problems are alike. Because wicked problems are exist in a dynamic business environment. Every wicked problem can be...

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