Preview

Why Uniqlo should enter the canadian markets

Powerful Essays
Open Document
Open Document
4517 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Why Uniqlo should enter the canadian markets
Global Expansion in the Canadian Markets: Uniqlo
Ryerson University

Table of Contents

Executive Summary ……………………………………………………………………...
3
Introduction …………………………………………………………………………...…
3
Source of Information ……………………………………………………………………
6
Scope of Proposal ……………………………………………………………………......
6
Key Terms ……………………………………………………………………………….
7

Company Background

History of the Firm ……………………………………………………………………….
8
Financial History…………………………………..………………………………………
9
Staffing ……………………………………………………………………………………..
10
The Firm Today ………………………………………………………………………….
10
Market Environment ……………………………………………………………………..
11
Competition ……………………………………………………………………………...
13
Positioning Map ………………………………………………………………………….
13
Firm’s Objective …………………………………………………………………………
14

Proposal Markets

Toronto …………………………………………………………...……………………...
15
Ottawa ……………………………………………………………………………………
16
Vancouver ………………………………………………………………………………..
17

Conclusion and Recommendation ………………………………………………………
17

Executive Summary
Canada is home to a growing economy inhibited by excellent telecommunication capabilities, an educated workforce and an excellence in standard of living. For these reasons, Canada is one of the most desirable locations for cross border business ventures. Holding third place as one of the world’s largest retailers, Uniqlo strives to bring universal fashion forward clothing at affordable prices. It is apparent that the masses of consumers are drawn to the concept of branding and are comfortable with continuously shopping at familiar, big ticket stores. However, for this same reason, there are many individuals that want to divert away from the common retail stores, while still purchasing items that are relevant and ultimately affordable. With the uproar of young Canadians seeking a greater sense of individuality and uniqueness, Uniqlo will thrive amongst these demographics by
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Target's Global Competitive Strategy
    • 275 Words
    • 2 Pages

    Target's Global Competitive Strategy

    Targets apparel lines continue to show opportunity as they are sustainable with the US competitive markets, for going global they would be able to create and hold a strong competitive advantage because;…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    gms200
    • 603 Words
    • 3 Pages

    gms200

    1) The HBC has been a influential company for as long as Canada has existed. It began as a fur trading company and has transformed itself into a huge retail corporation that supplies a variety of goods. One of the three tactics, which HBC used to modernize their organization was through diversification. Although, this ended up being unsuccessful. They invested in new business such as; Designer Depot, Style Depot and acquired retailers like K-mart Canada. This was done to represent their company in a more fashionable manner. In addition, HBC also used the HBC reward program and online shopping experience, which involves the differentiation technique. This strategy separates HBC from their competitors and helps them obtain competitive advantage allowing them to appear unique. The last approach, which HBC used, was divestiture, which helped advance the growth of the organization, as well as the current business operations. They did this by vending the company’s assets and natural resources that weren’t considered valuable helping them to focus on the business’s prime motives.…

    • 603 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Hbc Financial Analysis Investment
    • 3605 Words
    • 15 Pages

    Hbc Financial Analysis Investment

    The Hudson’s Bay Company (HBC) and Target Corporation (Target) operate department stores in the highly competitive and fragmented North American merchandise and retail industry. In Canada, department stores account for 13.7% of retail sales as opposed to American department stores representing 8.5% of U.S. retail sales. With department store sales in the U.S. The low percentage of department store sales can be attributed to increased competition from big-box retailers, warehouse clubs and e-commerce websites. As a result, traditional department stores are being squeezed out of the broader retail industry. Thus, they must capitalize on high margin products and have goods available for online purchase to increase revenue growth. In addition, department stores are faced with the threat of volatile consumer spending, driven by the level of disposable income, brand equity, trends and seasonality. Department stores must predict fashion trends and time the release of goods according to seasonal trends to successfully attract consumers.…

    • 3605 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Unit 5 Regression Analysis Nordstrom
    • 2042 Words
    • 9 Pages

    Unit 5 Regression Analysis Nordstrom

    In this brief, I will demonstrate selected perceptions of the company Nordstrom, Inc., a retailer that specializes in fashion apparel with over 12 million dollars in sales last year. I will research, review, and analyze perceptions of the company, create graphs to show qualitative and quantitative analysis, and provide a summary of my findings.…

    • 2042 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    International Business Case Study: Maple Leaf Shoes
    • 542 Words
    • 3 Pages

    International Business Case Study: Maple Leaf Shoes

    Over the course of the company’s lifetime, there have been numerous changes within Maple Leaf Shoes and its environment that demand a change in the strategy the company employs. Some of these issues are from the ever-evolving economic environment, particularly with the help of globalization, other issues are a direct result of the corporate atmosphere that has been created since the takeover.…

    • 542 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Le Chateau
    • 5240 Words
    • 21 Pages

    Le Chateau

    Le Chateau is a leading Canadian specialty retailer that offers contemporary fashion apparel, accessories and footwear. Founded in 1959 by Hershel Segal, the retailer was originally named “Le Chateau Men’s Wear”. The name was changed in 1962 to “Le Chateau”, when the product offering grew to include women’s clothing as well. Hershel and Jane Segal own a majority stake in the company, where through voting they control 76.4% of the company (Company Fillings, 2011). At first, Le Chateau’s target market and positioning were unclear; however, the company has evolved into a clothing retailer that attracts fashion-forward, style-conscious women and men. Through their quick identification of and response to fashion trends, Le Chateau has successfully built a strong and reputable brand. Committed to research, design and product development, they take pride in their vertically integrated operations, for approximately 40% of the apparel is manufactured in its own Canadian production facilities (Annual Report, 2010).…

    • 5240 Words
    • 21 Pages
    Best Essays
    Read More
  • Good Essays

    Nordstrom Swot Analysis Essay
    • 728 Words
    • 3 Pages

    Nordstrom Swot Analysis Essay

    2) Market expansion into Canada; fashion trends in consumerism in Canada has been well documented to show that fashion consumption patterns are very similar to consumers in the United States, which is why partnership with FiftyOne Global Commerce is vital to Nordstrom’s global expansion (…

    • 728 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Canada Goose Executive Summary
    • 88 Words
    • 1 Page

    Canada Goose Executive Summary

    This marketing plan has been created to protect finances and give strategic direction to Canada Goose’s employees. Although Canada Goose was launched more than sixty years ago, the company faces competition in the apparels industry. Nevertheless, the company has experienced an increased demand for its products. Market research has shown that the market for extreme weather clothes is very profitable as the tourism industry stabilizes. To take advantage of the opportunities available in the market, Canada Goose plans to extend product lines to cover different categories of customers.…

    • 88 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Mr Jax Fashion Inc
    • 1603 Words
    • 7 Pages

    Mr Jax Fashion Inc

    Our mission to be a large-scale retail operation in clothing apparel within Canada has reached a market limit. Mr. Jax fashion Inc. is facing stagnant growth in the Canadian apparel market, with very little room to grow by consumption rate. Naturally looking at growth outside of Canada is the eventual goal for this company. But before we can implement our future growth strategy there are key immediate issues we need to address within our organization. We need to restructure our operations in order to better manage our existing operation and look at some key financial and cost savings issues. Hence our proposed action plan is to remedy some of operational costs within company and bring it back to profitability and management strength. Furthermore, the development of an effective strategy to enter the US apparel market is in need of development and effective implementation…

    • 1603 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Tjx Security Breach
    • 1008 Words
    • 5 Pages

    Tjx Security Breach

    How should the new CIO of TJX work to strengthen security around the IT infrastructure to prevent, detect, and analyze security breaches that had previously allowed hackers to steal sensitive data?…

    • 1008 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Canada Goose Case Analysis
    • 715 Words
    • 3 Pages

    Canada Goose Case Analysis

    Canada Goose has experienced steady organic growth as a niche brand, selling their product through independently owned stores. By June 2008 it was selling product in 28 different countries across North America and Europe plus two authorized online retailers. Now it has a significant opportunity to further cement itself as a market leader by placing its product with a national chain. Initially, Canada Goose considered offers from two national chain retailers. One offer came from a Canadian chain called Asmuns Place. Another offer came from Levene’s Menswear. Table 1 provides a high level overview and compares these two offers.…

    • 715 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Under Armour Case Analysis
    • 6086 Words
    • 22 Pages

    Under Armour Case Analysis

    Industry Canada, 2008. A Canadian Approach to the Apparel Global Value Chain, [online] Available at…

    • 6086 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Good Essays

    Canada Goose
    • 1163 Words
    • 5 Pages

    Canada Goose

    With two distribution offers by very prominent high-end national chains, Asmuns Place, a leading fashion specialty store for both men and women, and Levine’s Menswear known for professional service and high-quality men’s fashion, an excellent opportunity presents itself for Canada Goose to expand. However, Reiss has to decide whether these offers are aligned with his other objective of maintaining the premium brand image which has been built over the years. Partnering with these national chains has caused some concern for Westbrook’s Downtown, and the other independently owned retailers as they fear they will not be able to compete with these large national chains if they chose to heavily discount any of Canada Goose products.…

    • 1163 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Harrington Collection
    • 4923 Words
    • 20 Pages

    Harrington Collection

    An economic downturn has influenced the clothing market since the early 2000s, which has led to a change in consumer buying habits. Because of the downturn, customers are very price sensitive and prefer less expensive apparel, as over half of the clothing sold in the apparel industry has been done so “on sale”. To cut their costs, many companies have begun to outsource. In 2005, imports accounted for 82% of all sales.…

    • 4923 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    Gap Inc.
    • 503 Words
    • 3 Pages

    Gap Inc.

    * The retail wearing industry is highly competitive, with buyer power being the strongest force. The painful materials needed for manufacturing are relatively abundant, which limits supplier power and accommodate room for price negotiating. There is low cost of entry, so the industry is flooded with competitors and knock-off substitutes, but it’s the consumer who decides what is fashionable and trendy. The retail clothing industry is driven off customer loyalty, and must instantly adapt to the customers economic needs.…

    • 503 Words
    • 3 Pages
    Good Essays
    Read More