Why Has There Been a Growth in Gaming

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  • Published : February 10, 2013
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Why has there been a growth in gaming?
The gaming industry has been growing massively over the last 20 years. Last year the gaming industry was worth £4.65billion, a rise in 2.7% from the previous year. These games are used for entertainment value and can be played anywhere with internet access. The gaming industry has even overtaken the music industry. This piece will describe exactly why there’s been a growth in gaming, including: free games, decline in other pastimes, Easy to play for generations, and Portable gaming devices. Firstly, free games are available on most gaming devices, convincing people to play them. Addictive games will be free at first to get the user hooked and then after three or four levels the user will have to pay to continue the game. Most free games are trial games and if the buyer enjoys the game they can then buy the full version for money. ‘It may not be a lot of money; it could even be a few pennies. This would give the company more money to advance the software of the game, making it more popular. But how else does the company make money? Advertisement. Adverts could be shown before the game, during levels, and at the end. Also, in a free game named ‘Mega run’ to get money for the game you have to watch an advert to gain twenty mega run points to play the game with. Also, ‘Draw something’ (a popular game) relevant adverts are used, because the people with the draw something app will want a similar advert like an art advert. Another reason for the growth in gaming is that there has been a decline in other pastimes. In stead of children going out and playing sport, people are staying in and playing sport on the gaming devices. For example: Fifa is a foot ball game that kids will play for hours. It costs between twenty and thirty pounds and you have to buy the console to put it in. Another example is the Wii Fit where you can ski, run, golf, tennis, do aerobics etc; and people will pay a lot for home exercise, so that’s why it’s so...
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