Anibal Kim Yang
Prof. Jun Sun Park
Short Essay Question #2
Gangnam Style by the Korean singer Psy was released in July 2012 as his sixth album. The song has topped many music charts in different countries and its music video has been viewed over 1.95 billion times on YouTube as of April 4, 2014. It has been titled YouTube’s most watched video and also charted number on the iTunes Music Video Charts, over taking popular American singers’ music videos. There are many reasons why Gangman Style became so popular worldwide.
The first reason is that it was posted on YouTube. Many of the music industry businesses does not like to get their copyrighted songs and music videos to be spread on internet everywhere. However, Psy’s entertainment management, YG entertainment, took advantage of the YouTube. YouTube has been a popular video-sharing website and YG took advantage that if it was posted on YouTube, it is accessed to view anywhere worldwide. Instead of taking down videos posted on YouTube without a copyrighted issues, the entertainment group posted more videos on YouTube so there would be more viewers. That is the reason why Psy was able to get famous not just in the country of South Korea, but worldwide as well.
The second reason why the music video was so popular is because simply it is funny. It was comical and entertaining that people enjoyed watching the music video. Before Gangnam Style became famous, Psy was not a popular singer outside the East Asia. For Psy’s music video to be popular, it needed to be enjoyed by the viewers because Psy is not a well known singer like Justin Bieber or Rihana for example. Even if a person cannot understand the lyrics or the plot to the music video, every scene was random, unexpected, and very comical. One scene to show as an example, Psy sings to the girl at a night club as people in various costumes walk behind them. He raps in a serious tone in an enclosed space, but when he says "You...
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