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17 October 2012
Kyle Busch: Future Champion
Kyle Busch’s talent as a NASCAR driver demands he will become a Sprint Cup champion. Teams choose drivers who display aggressive and fearless driving skills, which characterize Busch perfectly. He is driven, literally, to be the best by participating in NASCAR’s top three sanctioned races: Sprint Cup, Nationwide, and the Camping World Truck Series. Busch acquired major sponsorships with M&M’s (Mars, Inc.), Toyota, and Monster, as well as the confidence of championship NFL coach Joe Gibbs who turned his attention to being a car owner; and Busch has proven himself worthy by making the Chase five times in his career, won the 2009 Nationwide championship, and set a NASCAR record for the only driver to win three major events in one weekend. Kyle Busch demonstrates consistently that he has a gift for racing. Teams choose drivers who display aggressive and fearless driving skills, which characterize Busch perfectly. This type of aggressive and fearless driving has paid off for him race after race. He is known to be two laps down and come back to win the race. By being put in a situation from his own mistakes or by his pit crew, Busch sees a few ways to overcome a deficit: stay on the track when other cars pit to gain better track position, scream angrily at the pit crew over the radio if they caused the deficit, and pass every car in sight. And he continues to pass cars until he puts himself in a position to win the race. It’s very hard for a team to get rid of a driver who displays such driving skills in situations where the team seems clearly unable to win the race.

He is driven, literally, to be the best by participating in NASCAR’s top three sanctioned races: Sprint Cup, Nationwide, and the Camping World Truck Series. Typically, Busch running more than one race in a weekend at the same track is exponentially beneficial to each team. The more time he spends on that specific track, the more information he relays to each team, which provides invaluable data that other teams do not have. Teams with a single driver, who is not participating in other races at a specific track, are limited by less time spent in practice laps to acquire input from the driver. Each of Busch’s vehicles has different setups, such as the Sprint Cup car has a higher horsepower and will have higher speeds. The specifications of this car will handle the track surface and the track’s banking completely different than the Nationwide car and the truck. Even though each vehicle retains its own specifications, he knows the differences and will make the vehicle perform on the track by using information from each of his three experiences on the track. The more time Busch spends on the track in practice with each vehicle, the better his qualifying times will be and the closer to the pole position he will become.

Busch acquired major sponsorships with M&M’s (Mars, Inc.), Toyota, and Monster, as well as the confidence of championship NFL coach Joe Gibbs who turned his attention to being a car owner. Major corporations give NASCAR teams millions of dollars to use their logos and promote advertising to the specific audience that is generated on television and at the track. Sponsorships can be hard to come by so to keep the money and the confidence of the sponsor, drivers must perform to the best of their abilities and maintain the demeanor of a “good choice” to represent the brands. Choices in sponsoring a driver can be precarious when a driver does not maintain a good relationship with the media, the fans, with their fellow drivers, and their own crews. Busch has been in trouble with NASCAR and his team owner, Joe Gibbs, numerous times for losing his temper. Busch has regained the confidence of his sponsors by apologizing for his actions. The majority of corporate sponsors wants to be portrayed as family businesses and therefore, is pandering to the families who watch NASCAR. They will not tolerate a driver...
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