Whole Foods Market: Selling China's Produce

Topics: Organic food, Organic certification, National Organic Program Pages: 3 (874 words) Published: May 31, 2012
Whole Foods Market: A US Company selling China’s Produce

In the past decade many people have taken an interest in the organic vs. non-organic food campaign. Some consumers believe that certain pesticides used on plants are unsafe. Whole Foods Market is the largest grocery store chain that claims to sell “the highest quality natural and organic products”. Which in fact is part of their logo. However, this has been challenged by ABC affiliate WJLA news report originally aired in 2008. The report uncovered that some of the products have been produced in China. If the produce is not being grown in the US under USDA regulations, how does Whole Foods know that these products are certifiably organic or safe for that matter? On September 20,1980 Whole Foods Market opened it’s first store in Austin, Texas. Four local businessman: John Mackey, Renee Lawson Hardy, Craig Weller, and Mark Skiles merged two local natural food stores to make one big supermarket. This will be the first natural food store in a supermarket format. They were immediately successful. Within four years they began to expand outside of Austin to Houston, Dallas, then New York. In 1988 they started the Whole Foods Company. As they advanced into the 90’s they began absorbing other natural food chains. Whole Foods Market was expanding rapidly and with them was the evolving awareness of how pesticides have a negative impact on both our health and environment. The demand for organically grown produce and manufactured products using organic ingredients was on the rise. Unfortunately, small natural food stores were unable to stock their shelves with affordable prices. Communities began to want what Whole Foods Market was advertising. “We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price. We are constantly challenged to improve the value proposition to our customers.”

In September 1999...
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