Whole Foods Market in 2010: Vision, Core Values, and Strategy

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  • Topic: Organic food, Organic certification, Whole foods
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  • Published : March 9, 2012
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Whole Foods Market in 2010: Vision, Core Values, and Strategy

1. What are the chief elements of the strategy that Whole Foods Market is pursuing? The chief elements of the strategy that Whole Foods Market is pursuing are providing foods labeled natural and organic. Whole Foods executes that by offers the highest quality, least processed, most flavorful naturally preserved and fresh foods available. 2. Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? Yes, Whole Foods’ strategy is well matched to the market conditions. Their product line strategy is focused on providing natural, organic, and gourmet food and nonfood items to their customers. Whole Foods is recognized by the USDA as being a Certified Organic grocer by Quality Assurance International. This means that all their products are grown organically; the products are grown without the usage of pesticides, fertilizers, bioengineered, growth hormones, or antibiotics. 3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? Yes, I do believe that John Mackey has a good strategic vision. Now that organic food market is a fast growing market segment John Mackey got into the business of turning Farmers Markets is to Supermarkets at the right time. People are becoming more health-conscious than in years before, we as a people are more aware of what we are eating and what is going into our foods. John Mackey was able to create that along with a knowing how to create the perfect type of environment that makes a store more appealing and enjoyable to customers. 4. What do you like/dislike about the company’s mission/vision “Whole Foods, Whole People, Whole Planet” that is set forth in case Exhibit 1? There is nothing that I dislike about the companies mission. The first thing I notice about it is the word “Whole” in each of the company’s missions. They are not...
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