2. The General Environment
a. The broader society dimensions that influence an industry and the firms within it b. Grouped into 6 dimensions OR ‘environmental segments’ Each segment composed of elements Successful companies gather the information required to understand each segment and its implications for the selection and implementation of the appropriate strategies.
3. Define and describe the industry environment (organic/natural food industry) taking into consideration the dominant characteristics such as market size, growth rate, scope of rivalry, product/service differentiation. (6 points). (Suggested length 2-3 pages). This section requires outside research and the data should be as current as possible. If you have any questions please consult a Berkeley librarian for resources.
4. Industry Environment
a. Set of factors directly influencing
i. A firm’s competitive actions/responses
ii. Relates to Porter’s 5 Forces – see upcoming slides
iii. Competitor analysis: gather and interpret competitor information
5. Apply Porter’s Five Forces Model of Competition (Figure 2.2) to the natural and organic foods industry. Is this an attractive industry? Why or why not?(5 points). (Suggested length 2-3 pages).
6. What are Whole Foods Market’s tangible and intangible resources? Which of these will be critical in developing capabilities and core competencies? (This aspect can be addressed with bullet points). (3 points). (Suggested length 1-1.5 pages).
7. What type of business-level strategy has Whole Foods Market adopted to establish and defend their strategic position against competitors? To what extent should Whole Foods Market pursue international expansion? (Use figure 4.2 in our text as a guide). (4 points) (Suggested length 2 pages).