2) The general environment segments are the following:
The most relevant of these is demographic. The company targets its locations where 40 % or more of the residents have a college degree, as they are more likely to be aware and supportive of nutritional issues. They locate stores in top statistical metropolitan areas and in areas with a high population density. Besides, Whole Foods noticed, that raising children in a healthy way becomes an issue of growing importance. As a reply to this, they developed a new product line especially for children, called „Whole Kids”. As Whole Foods Market sees itself as environment-conscious, the sociocultural segment is also important. Getting healthy and protecting the environment are important issues and WFM deals with them in a way that they are doing what their consumers do. Additionally, political/legal segment is relevant as all products must be ’certified organic’, so they must undergo strict inspections and conform to the specific regulations.
3.) WFM competes in organic foods industry/grocery industry which is relatively large and popular, but can be unstable. The bases of competition are prices. Whole Foods charges a premium on organic products while competitive supermarkets try to keep the good quality and keep the prices at an acceptable level at the same time.
4.) It is a profitable and very attractive industry. As the concepts of going green and living a healthy lifestyle...