Whole Foods

1. What are the chief elements of the strategy that Whole Foods Market is pursuing?
a. Growth / Acquisitions: Whole Foods has a well defined type of business; therefore, this company had a rapid growth rate. The company expanded not only in the United States but internationally. The company has companies in U.S. states, Canada and United Kingdom.   In fact, by 2008 the company has opened stores in more than thirty states. In addition, this company had different acquisitions. One of the acquisitions Whole Food had was when they bought Wild Oats Market. This was a good acquisition Whole Foods made because it opened a lot of opportunities to success as a better company. In fact, “acquiring Wild Oats gave Whole Foods entry into 15 new metropolitan markets and 5 new states” (Gamble & Thompson, 2011). Another acquisition Whole Foods made was “three 75,000-plus-square-foot Harry’s Market superstores in Atlanta” (Gamble & Thompson, 2011). By making this acquisitions Whole Foods clearly established itself as the owner which enhanced the company a clearer market visibility for customers.  
b. Food Quality: Food quality is a very important standard for Whole Foods. This company has high standards when it refers to quality. In addition, Whole Foods appraise quality by nutrition, freshness, and appearance. In fact, the “search for quality is a never-ending process involving the careful judgment of buyers throughout the company” (Gamble & Thompson, 2011). This company put a lot of emphasis in the health of their customers; therefore the company wants to offer the best quality possible.
c. Variety: Whole Foods has a variety of products and brand selection. These included “some 30,000 natural, organic, and gourmet food products and nonfood items” (Gamble & Thompson, 2011). The company has a broad range of products including beverages, snacks, frozen items, pantry staples and different supplements.  
d. Visual: As the CEO of the company, John Mackey had a clear vision of what... [continues]

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