Whole Foods

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Whole Food’s chief elements of the strategy are to position the company as a market leader in the natural and organic foods, expand the brand internationally, provide the highest quality, and be the best food retailer in every community in which Whole Foods stores are located. Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? Whole Foods’ strategy is definitely well matched to market conditions. Currently, there is a huge demand for healthy food. People are more health conscious, expect taste and quality, and look for convenience in shopping. Whole Foods is able to address all the current trends through its strategic vision. The CEO John Mackey’s vision was for Whole Foods to become an international brand, carry the highest quality natural and organic foods, and be the best food retailer in every community. The products are free of pesticides, hormones, and other genetically engineered products that could affect health, community, and agriculture. In addition, Whole Foods is recognized by the USDA as being a Certified Organic grocer by Quality Assurance International. This means that all their products are grown organically; the products are grown without the usage of pesticides, fertilizers, bioengineered organisms, growth hormones, or antibiotics. Whole Foods had successfully addressed the economic conditions of 2008; as sales dropped due to the recession, Whole Foods executives changed the company’s strategy to better match the economic downturn. For instance, they reduced prices of certain foods, offered family sized meals, offered coupons, and managed to cut certain products’ costs. Based on the financial statement data in case Exhibits 9, 10, and 11, how well is Whole Foods Market performing? Use the financial ratio information in Table 4.1 of Chapter 4 (pages 98-99) to assist you in calculating a revealing set of` financial ratios and interpreting...
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