Whole Food Market Swot

Topics: Organic food, Whole Foods Market, Organic certification Pages: 30 (8509 words) Published: May 22, 2012
Whole Foods Market, Inc.

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BSAD 490 ADM

Delta Consulting group Strategic Business Plan
2012, 2013, 2014

Andy Fescemyer – Prefatory Items, Mission Commentary, Executive Summary, Strategic Maps Ally Long – Environmental Analysis, Appendices, Internal Forces Kyle Payne – Environmental Analysis, Appendices, External Forces Brandon Maun – Prefatory Items, Mission Commentary, Strategic Maps, Financial Projections

Contents:
I. Executive Summary…………………………………………………………………………...4 II. Mission Commentary………………………………………………………………………...6
Intro. Mission Commentary……………………………………………………………….6 A. Moral Virtues………………………………………………………………………….6 B. Prudential Values……………………………………………………………………...7 C. Corporate Vision………………………………………………………………………8 D. Public Mission………………………………………………………………………...9 E. Corporate Mission………………………………………………………………….....9 III. Environmental Analysis……………………………………………………………………10 A. External Forces Factor……………………………………………………………….10 1. Social and cultural………………………………………………………………..10 2. Legal and Regulatory…………………………………………………………….11 3. Economic and Market…………………………………………………………....11 4. Industry and Competitive………………………………………………………..12 5. Technology………………………………………………………………………13 B. Internal Force Factors……………………………………………………………….14 1. Corp. Governance….…………………………………………………………….14 2. Human Resources………………………………………………………………..15 3. Organizational Structure…………………………………………………………15 4. Financial Performance…………………………………………………………..16 5. Functional Areas…………………………………………………………………17 C. Implications of Major Environmental Forces and Factors…………………………..18 1. Major External Forces……………………………………………………………18 2. Major Internal Forces…………………………………………………………….20 IV. Strategic Maps……………………………………………………………………………...22 A. Strategic Map 1………………………………………………………………………22 B. Strategic Map 2………………………………………………………………………23 C. Strategic Map 3………………………………………………………………………24 D. Strategic Map 4………………………………………………………………………25 E. Strategic Map 5………………………………………………………………………26 V. Financial Projections………………………………………………………………………..27

A. Model Assumptions…………………………………………………………………..27
B. Pro Forma Financial Statements……………………………………………………...28
1. Balance Sheet…………………………………………………………………….28
2. Income Statement………………………………………………………………...30
C. Key Ratios…………………………………………………………………………….31 Appendices………………………………………………………………………………………32 A. Company History…………………………………………………………………….32 B. EFE Matrix…………………………………………………………………………..34 C. CPM………………………………………………………………………………….35 D. IFE Matrix…………………………………………………………………………...36 E. TOWS Matrix………………………………………………………………………..37 F. QSPM………………………………………………………………………………...40 G. Organization Chart…………………………………………………………………..41 H. Bibliography…………………………………………………………………………42 I. Executive Summary

Whole Foods Market is determined to grow as a company. We plan to develop new ways to grow and exceed customer satisfaction. Quality of our products is very important to us and recalls will be eliminated. Increasing stockholder equity will also be one of our major concerns. Another way to improve our company is to expand our markets. Nationally, we are going to initiate plans to construct new stores. We will also focus on an international expansion of Whole Foods Market. Most importantly, we would like to increase sales by 13% over the next three years. Our overall commitment will be held to quality, safety, and customer satisfaction.

Our first strategy is to expand our Whole Foods Market’s from 300 stores to 500 stores. A team will be organized and plan new store development. They will base their ideas on geographic area, population, and customer interest. By expanding, we believe this will attract new customers and increase revenues over time. Statistics show that our stores are very successful and continue to increase revenues. By expanding our company, we can give customers the opportunity to...
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