Whirpool Operations

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  • Topic: Supply chain management, Third-party logistics, Major appliance
  • Pages : 8 (2225 words )
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  • Published : September 26, 2007
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OPERATIONS AT WHIRPOOL

INTRODUCTION:
This project explains the various initiatives on operations management taken up by Whirlpool.. As Whirlpool grew in size it had restructured its supply chain ,the project gives a detailed description of the procurement initiatives taken by it , a move towards global platform, It also explains the reasons behind the company changing its manufacturing strategy from a 'push' system to a 'pull' system and further to a 'hybrid push/pull' system, and use of third party logistics so that it could concentrate on key processes . E-initiatives taken up by Whirlpool ..

Objectives:
1) Analyze the adoption of current supply chain strategies and the reason for there initiation

About company: The U.S. appliance industry has currently 3 dominant companies, Whirlpool, General Electric, and Electrolux, producing full lines of major household appliances - cooking, refrigeration, and laundry

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In the late 1980's whirlpool recognized the need to look for growth beyond the mature and highly competitive U.S. market. Whirlpool began a series of acquisitions that would give the company the scale and resources to participate in global markets. It has positioned itself in 14 countries,4 continents ,170 global markets, leveraging the advantages would become a critical objective for the company in the mid to late 1990s

Initiatives taken by whirlpool: The company started restructuring in 1990's when these initiatives are fully implemented it will help the company reduce structural cost by more than 200 million dollars a year. Whirlpool had success in refocusing a number of its key functions to the global approach, Procurement was the first function to go global, followed by technology and product development, which has led to the significant savings from efficiencies, the global focus has helped reduce the number of regional manufacturing platforms worldwide which has led to the development of truly global platforms - products that share common parts and technologies, but offer unique and innovative features and designs that appeal to regional consumer preferences.

PROCUREMENT INTIATIVES:
Because of its presence in 170 global markets and due to its scale of operation,whirpool is a very attractive customer for its suppliers ,partnering with whirlpool gives the suppliers an opportunity to sell globally it also gives them efficiency in there operations

The benefits of procurement are so important to Whirlpool, Each time it makes an new acquisition, it begins restructuring its global platform again in terms of procurement. The integration process focuses on changes that need to be made based on how the new business operates.

the purchasing group at Whirlpool is reorganizing to deliver best-value materials to regional assembly plants. That will be done by means of find the best providers from the various choices available to handle competitive cost and best quality and delivery orders,"

Global supplier development strategy that:
•Continuously improves cost-effective internal supply management systems. •Searches the world for the best—that is, world-class—suppliers of commodities, components and services. ("The company recognizes that the supply base isn't static—it's constantly evolving," Armes says. "There is room for new participants.") •Develops a manageable number of suppliers (the total is already down 50% from four years ago). •Implements supplier continuous improvement systems, upgrades supply performance, and replaces suppliers that still don't perform to expectations after counseling. •Involves suppliers in the company's Operation Excellence program (OPEX), a Six Sigma-styled program, where buyers—and then suppliers—are trained on the best ways to reduce costs and improve quality of purchased materials. •Operates cross-functional (procurement, manufacturing, technology and marketing) teams running value engineering and value analysis...
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