Whirlpool Marketing Plan

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  • Topic: Benton Harbor, Michigan, Whirlpool Corporation, Major appliance
  • Pages : 7 (550 words )
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  • Published : May 16, 2013
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2011

Fact Sheet
About Whirlpool Corporation
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com.

Overview
At Whirlpool Corporation, we took decisive actions in 2011 to position our business for long-term growth in the face of the global economic recession and volatility. We achieved positive results, improving product price and mix and significantly lowering inventory levels. As a clear indication that our actions are working, our North America region realized a more than twofold year-over-year profit improvement during the fourth quarter. We are committed to driving further growth through our brand value-creation strategy — focusing on margin expansion by delivering consumer-relevant innovation, providing the industry’s best service to the trade and our consumers, and driving lower costs and higher product quality in every aspect of our business.

2011 Revenue by Region
Europe, Middle East, Africa 17%

Strong Foundation
Strongest Brand Portfolio

Growth Opportunities
G eo G r a phi c e x pa n s i o n p r o d u c t i n n o v at i o n

Latin America 27%

North America 51%

#1 Major Appliance Company
Leading Scale Best Distribution

product line /channel share Grow th adjacent Busines ses

Asia 5%

Whirlpool Corporation ©June 2012 Investor Fact Sheet • 1

Strongest Global Brand portfolio

FOR THE WAY IT’S MADE®

For more than 100 years, Whirlpool Corporation’s brands have been an integral part of daily life. Our brands are trusted. Our brands are preferred by consumers. Our brands are platforms for innovation.

2011 Financial performance Contact Us Debt/Total Capital

Revenue
$ in billions

Diluted Earnings per Share from Continuing Operations

Cash Flow Provided by Continuing Operating Activities
$ in millions

(1)

$19.4

$18.9

$18.7

46.0%

$18.4

$17.1

$8.10

43.6%

INveSTOR RelATIONS Telephone: 269-923-2641 e-mail: investor_relations@whirlpool.com $7.97
$1,550

2000

1500

’07

’08

’09

’10

’11

’07

’08

’09

’10

’11

’07

’08

’09

’10

’11

CORpORATe OFFICeS Whirlpool Corporation 2000 N. M-63 Benton Harbor, MI 49022 Telephone: 269-923-5000 ’07 ’08 ’09

$5.50

34.5%

36.7%

36.8%

$4.34

$927

$1,078

$4.99

1000

$327

$530

500

0

’10

’11

e from

Cash Flow Provided by Continuing Operating Activities
$ in millions

Debt/Total Capital (1)

2000

SHAReHOldeR SeRvICeS Shareholder Account Assistance Computershare Trust Company, N.A. p.O. Box 43069 providence, RI 02940-3069 Telephone: 877-453-1504 50

46.0%

43.6%

$7.97

$1,550

1500

$927

$1,078

$4.99

1000

$530

500

$327

Outside the United States: 781-575-2879 Tdd/TTY for hearing impaired: 800-952-9245 www.comptershare.com 30 20 10 0

40

34.5%

36.7%

36.8%

0

10

’11

’07

’08

’09

’10

’11

’07

’08

’09

’10

’11

(1)

debt divided by debt, Whirlpool stockholders’ equity.

Whirlpool Corporation ©June 2012 Investor Fact Sheet • 2

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