Whielpool Case Study

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Whielpool Case Study

By | November 2012
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Summary
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales over $19 billion, more than 80,000 employees and more than 60 manufacturing and technology research centers globally. Consumers around the world enjoy Whirlpool's innovative products marketed under Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names. With this varied inventory, plus a large direct sales force in more than 170 countries and an unpredictable sales cycle, effective supply chain management is critical for continued growth. Whirlpool has not always considered logistics a competitive advantage. However, since naming Penske its lead logistics supplier, Whirlpool experienced cost savings, increased customer satisfaction and found a partner to help integrate the recent acquisition of Maytag. Challenges| Solutions / Results|

* To effectively leverage its supply chain to maximize cost savings, while also positively influencing the overall Whirlpool customer experience * To swiftly and efficiently integrate Maytag operations| * Through the Penske/Whirlpool LLP relationship, Penske assumed responsibility for execution and management of 3PLs, and provided an enhanced ability to view each supplier's key performance indicators integrated with financials. * Penske built a new routing tool specifically for Whirlpool that offered overall cost optimization and mode selection. * Penske helped to integrate Maytag operations through consolidating LDC networks, optimizing routing of RDC shipments, determining optimal fleet size and operating network, combining collocated Maytag and Whirlpool RDS locations and integrating the Hi/Lo network to improve product availability and fill rates.| Taking a Customer-Centric Approach

Supply chain management was not always a competitive advantage for Whirlpool. Penske initially partnered with Whirlpool as its single logistics provider for the...

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