To find out the cause of growth of TVS Mopeds in parts of the North Indian market.
2. Topic for the Project Report:
Market Mapping of TVS XL.
3. Project Report Faculty Guide:
Mr. Sourav Das ( Industry Guide)
Mrs. Aarti Mehta Sharma (College Faculty Guide)
Market mapping is used to develop a clear understanding of how a market actually works, looking at both the routes or channels to market and the role of influencers. A key stage in market mapping is to identify who makes the decision between alternative offers, as it is on these individuals/departments that the segmentation review will focus. A market map defines the distribution and value chain between supplier and final user, which takes into account the various buying mechanisms found in a market, including the part played by 'influencers'. Market maps help focus attention on key decision makers within a market, and identify key target market segments within a market segmentation project. Market channels and the key players within channels can be easily identified with the help of a graphic presentation of a market. In addition, the Market Mapping process goes well beyond simply gathering and reporting market data by providing a collaborative, team-based process for bridging the gap between information and action. Market Mapping is an ideal complement to a Future Mapping scenario planning exercise. In the same way that scenarios help company teams to develop and align around a common view of the future, Market Mapping addresses alignment with customers. Market Mapping can help companies address issues like these: They have a vision of the future but they are not sure whether their customers share it. They think they know the best way to segment their market but they could be wrong. The companies simply don't know their customers well enough to understand, where they are going and are not sure which new products or services, they will want in the future, or how they will want to buy them. They expect consolidation in the industry and in their markets but they are not sure how that will affect their competitive position. They can't agree on how they should differentiate themselves from their competitors or on their best opportunities for growth and profitability. A market map can help deliver key customer and consumer insights, and ensures full awareness of the total market place. Market Mapping takes a strategic, forward-looking approach to crafting market driven strategy and segmentation, focusing on where customers are going, instead of where they've been.
Market: Ghaziabad [pic] [pic][pic]
Market: ALIGARH Market: SONIPAT
1.1 Need for the study:
India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy communication Large variety of two wheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.
Benefits of two wheeler:
Two-wheelers are the most popular and highly sought out medium of transport in India. The trend of owning two-wheelers is due to its - • Economical price