When Advertisements Lie
When Advertisements Lie?
Symbiosis Institute of Business Management, Pune
MBA –I, Division A
Authored by: Ashish Unadkat (35110) Aadhar Agarwal (35130) Malvika Vakil (35124) Shilpa Minj (35144) Tishya Relia (35149) Yash Sanghvi (35152)
Contents
1. Introduction..................................................................................................... 3 2. Advertising Standards Council of India ......................................................... 3 3. Legal issues in advertising .............................................................................. 5 3.1. M.R.Ramesh vs M/S Prakash moped house and others ........................... 5 3.2. Bhupesh Khurana vs. Vishwa Buddha Parishad ...................................... 6 3.3. Reckitt & Coleman of India Ltd v Kiwi TTK Ltd ................................... 6 3.4. Reckitt Benckiser v Hindustan Lever (Case 2008 (38) PTC 139(Del)) .. 7 4. Primary Research ............................................................................................ 8 4.1. Introduction .............................................................................................. 8 4.2. Methodology ............................................................................................ 8 4.3. Basic assumptions .................................................................................... 8 4.4. Hypothesis ................................................................................................ 8 4.5. Analysis & Result ..................................................................................... 9 4.6. Usefulness of Survey .............................................................................. 10 4.7. Future Scope ........................................................................................... 10 5. References ..................................................................................................... 11 Appendix 1: Survey Questionnaire 1 (Horlicks)
Symbiosis Institute of Business Management, Pune
MBA –I, Division A
Authored by: Ashish Unadkat (35110) Aadhar Agarwal (35130) Malvika Vakil (35124) Shilpa Minj (35144) Tishya Relia (35149) Yash Sanghvi (35152)
Contents
1. Introduction..................................................................................................... 3 2. Advertising Standards Council of India ......................................................... 3 3. Legal issues in advertising .............................................................................. 5 3.1. M.R.Ramesh vs M/S Prakash moped house and others ........................... 5 3.2. Bhupesh Khurana vs. Vishwa Buddha Parishad ...................................... 6 3.3. Reckitt & Coleman of India Ltd v Kiwi TTK Ltd ................................... 6 3.4. Reckitt Benckiser v Hindustan Lever (Case 2008 (38) PTC 139(Del)) .. 7 4. Primary Research ............................................................................................ 8 4.1. Introduction .............................................................................................. 8 4.2. Methodology ............................................................................................ 8 4.3. Basic assumptions .................................................................................... 8 4.4. Hypothesis ................................................................................................ 8 4.5. Analysis & Result ..................................................................................... 9 4.6. Usefulness of Survey .............................................................................. 10 4.7. Future Scope ........................................................................................... 10 5. References ..................................................................................................... 11 Appendix 1: Survey Questionnaire 1 (Horlicks)