What Women Want
“What women want’ is a classic comedy produced by Paramount Pictures and Icon Production starring Mel Gibson and Helen Hunt. The movie is also a wealth of marketing aspects. Value for customer, clients and partners and society at large was determinant factor to successes and failures throughout the movie.
Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is imminent in every aspect. Mel Gibson (Nick Marshall) in the movie is a marketing consultant who focused on increasing sales and market penetration basing his strategies on male stereotype: an aggressive way to boost sales in the 1980s and 1990s. I noticed in the movie several accounts of sexy women in very light clothing, the strategy he (Nick) intended for the lips stick. He also mentioned using a muscle car to market another product. Male stereotype is a thing of the past when men used to be the decision makers of the society since women in the past did not work outside of their home and did not possess any purchasing power. Nick Marshall was living in denial. He treated women as objects and did not see the real women real potential until he was gifted the power of listening. Even though the term environment scanning was not used in the movie, I could not help but notice the fact that Nick Marshal was scanning women entourage for multi level needs to satisfy. They were no goods exchanged or lucrative services rendered, but there was an exchange of ideas where a better listening led Nick Marshall to be a better marketer. He built better relationships with his co-workers and family members. Morality and Business Ethics were what Nick Marshall lacked until Dorsey McGuire lost her job. He then realized how self centered and selfish he was. Nick Marshall was at a preconventional morality stage where Dorsey was a...
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