What Is the Importance of Communication?

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Why communication is considered so important? At a very basic level, it is vital to any human encounter. Communication allows us to develop a civilized society and to transmit knowledge from one generation to another. It dramatically distinguishes humans from other forms of life. It allows us to organize and work together in groups. In fact, without communication, there can be no social organization. Communication then is important to human society and to organizations in general. Its importance is even more pronounced for more pronounced for business organizations specifically. If you thing about them, these words of communication expert Harold Janis are certainly true: “The word of business is a world of action. Products are designed, made and sold. People are learned and performed. Yet there is no practical way in which any of these events can take place without communication.” Although communication has always been essential for business, it is especially important today – given current business trends. Companies tend to be larger than ever, and more mergers and acquisitions are on the way. Departments within a company may be spread all over the country, or even the world. With larger companies has come an increase in the number of hierarchical level and the complexity of organizational patterns. At the same time, the more complex the organization, the more specialized the job each person performs within that organization. This trend toward experts, in turn, leads to increased use of specialized language, or jargon, which only experts can understand. Add to all of this the increase in the constituencies – such as community groups, special interest groups, labor, and government – with whom business people must now communicate, along with their traditional audiences, such as clients, subordinates, and superiors. These additional audiences, of course, mean additional communication. Trends in management style –away from the strictly authoritarian and toward the...
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