What Is Media

Topics: Mass media, Media influence, Marshall McLuhan Pages: 11 (3908 words) Published: April 14, 2013

“Basic English”
Theme: “What is Media”

Made: 5B090200 – specialty “Tourism” group 201 Masatova Asemgul’ Checked: Emmanuel Adejor

Almaty, 2013
Table of content:
1.1 What is Media? 3
1.2 Role of media in the society 3
2.1 TV and Radio, Paparazzi, Newspaper, Internet 7-8
2.2. Does mass media influence or is it influenced? 9
2.3 Conclusion 12
2.4 Bibliography 13

1.1 What is Media?
Plural of medium and it is a medium of communication
In general, "media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. usually the media or the mass media ) the means by which news and information, etc is communicated to the public, usually considered to be TV, radio and the press collectively.

1.2 Role of media in the society
Today television channels and newspapers are making fast money by cashing on the news in wrong sense and wrong way. In the race to become more popular and to make money they have broken all the limits media must follow while serving to build a healthy and progressive society. They have no respect for the sentiments and ethics of the people and land whom they serve to, with their immense power to influence the massses they just make judgment like a true dictator rather than a good advice of a true friend as they previously used to do. If it will be going in the future then we people have to think about the role of media in our life. Media plays very a important role and has influence in virtually every aspect of our lives. It is considered as the best source to know about the happenings of world. Newspaper, magazine, radio, television and internet are the different types of media. It greatly affects our lives because media has the power to influence our thoughts. This influence is sometimes positive and sometimes negative. All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media. Radio, television, cable, newspapers, and theatre are all considered as ‘mass media’. These tools involve exchange of opinions, and public involvement. Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers. These new additions, unlike the other tools of mass media that work as transmission technologies transmitting information from one source to many receivers, are basically interactive; working more on the person to person formula. As the name suggests ‘mass media’ revolves around the masses-the people. Although cinema, radio, television, and press take centre stage in mass media; the role of books, magazines, posters, billboards, pamphlets cannot be discounted. The reach of these tools extends to enormous varied masses of the populace living across the spread of the country. Television, radio, cinema, press are all very expensive media and are either run by private financial institutions, or the Government. These tools of media call for large groups of people to keep these large services running. There is much to be done: managing, running, controlling, manufacturing, allocating, and maintaining. They are centered on the idea of mass production and mass distribution. Newspapers, television, radio all cater to mass audience and as such must accommodate the taste of the masses which might not be very refined or sophisticated. This results in mass media often showcasing and promulgating popular culture. With the television and radio having reached to the interiors, mass media in India today enjoys extensive coverage. With the language of media not being restricted...
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