What is the Fashion
This term does not just define all the latest or the most popular or the most famous clothes. In reality this social phenomenon involves more importance. In some way fashion helps us to show who we are and depict our personality in the terms of visual information. In the way we choosing clothes we show our attitude to world and other people. It is also some kind of communication. We put some of our personality at everything, how we behave at different situations, what we eat and which style of clothes we choose at shops. All the parts of it build the main stream of fashion. But in spite of our personality every person at the world have something in common. Even if it’s the smallest thing. All over the world there are a lot of people who have the same tastes, who choose the same food and trousers of the same kind. There are a lot of traits which build the fashion of today. Nowadays the global industrial revolution and the modern enhancements create trends which we call fashion. And the trends influence our life. All tends which influence us show which social group we belong to. It is called common replete identical life style. The most representative trend is wearing the latest and getting things which considered to be fashionable. Modern society create fashion on branding. There are not companies and manufactures anymore. Customers think in the terms of brands. Entrepreneurs are able to occupy niche and communicate to their target market offering people of a definite life style what they want and need, Or even create a demand by themselves. Watches, shoes, jewelry, sun glasses…. Fashion creates styles of everything we wear. The same is true t the attitude of cuisines. They have their own identity. French people and those who love French cuisine eat Coq au van. Fans of Chenese food prefer chicken corn soup, etc.
But you should not inhibit the true meaning of modern fashion. What is the essential sense of fashion? It is all about how society feels itself mentally. Fake fashion has not life. There is not any chances to survive for it. People and societies create fashion and make it the standard of life. That’s why modern trends represent the condition of society and carry what we call an environment. Fashion is the representative of modern ethics also. If you do not like the modern fashion you do not like the condition of modern society.
| Indian fashion industry
Indian Fashion Industry is at its infancy at the moment and has great potential to make the mark on the world stage. Fashion in India has thousands of years of tradition behind it. India has a rich and varied textile heritage where each region of India has its own native dress and traditional costumes. Fashion Industry is growing at a rapid pace with international developments, such as the India Fashion Week gaining popularity and annual shows by fashion designers held in major cities of India. In Indian culture, the body is invested with various meanings and reflected in its rich sculptural tradition decorating the body is yet another way of conveying meaning and personality. In Indian history, the kinds of costumes and accessories worn can be seen to fulfil two criteria: simplicity and opulence. In either of the instances, the choice of clothing is dependent on the person's status, wealth and religious orientation. In ancient India the information about fashion is available from the sculptures as very few examples of costumes, textiles and jewelery have survived. In the Indus Valley Civilization (c. 3000-1500 BC), clothing tended to be simple where men wore loin-clothes while women were bare to the waist. Their Status was reflected in the kind of jewelery they wore; high-ranking women sometimes covered their bosoms themselves with jewels. It was because of Aryans that India had more complicated clothing consisting of the upper and lower garments was introduced, to which a cloak was added later. Generally pieces of cloth draped over the...
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