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What Are the Major Challenges Faces by International Marketing Manager?

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  • November 17, 2012
  • 2675 Words
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Page 1 of 9
TABLE OF CONTENT

Content| PAGE|
Acknowledgement | 2|
Introduction| 3|
About Aerocom| 4|
History Aerocom| 5|
How Aerocom Product Work| 6 – 7|
Pest Analysis To Enter Taiwan Maket| 8 – 11|
Reference | 12|
Appendix | 13 - 18|

ACKNOWLEDGEMENT
Firstly, I would like to thank to Allah and his blessings. Finally, I had completed this assignment successfully. Furthermore, I would give a big credit to my family because pray to my success and always supports me like give me an idea and advice to doing this assignment. To my lovely lecture Madam Zaleha Binti M. Rajoli because help to know and teach how PEST analysis work. Madam Zaleha also guides me to complete this assignment and who had worked hard developing our trip to Kuala Lumpur. Thanks also to my friend because help me, support me; cheering me and accompany me to finish this assignment. To MATRADE, MITI, and PWTC we will never forget your kindness and your knowledge you give to me. That’s all thank you.

INTRODUCTION
In this assignment I had to go trip to Kuala Lumpur in order to make a study tour. We go two day one night and go on 3 September until 4 September. We started to depart at 6.00 A.M. and arrive 10.00 A.M. First place we had visit was a Ministry Of International Trade Malaysia had known as MITI. At MITI we were given a talk about what is MITI? What MITI do? Before this I don’t know anything about MITI after I go there I get more knowledge. MITI is as organization want to help entrepreneur to international their product. MITI has made many programs to achieve their target to help entrepreneur for example MATRADE.

After MITI our trip go to Malaysia External Trade Development Center had known as a MATRADE. MATRADE is under MITI; in MATRADE we can find many products entrepreneur have showing in their exhibition hall we also go to their library has contain many information useful to internationalize entrepreneur product. In MATRADE we accompany by Mr. Ridzuan,...