Programme Name:Events, Exhibitions and Conference Management Student Name:Yiu Min (Susanna)
Date:27 November 2009
Every exhibitor intends to fulfill a successful exhibition, but how to define successful? Is it only attracted a crowd? Therefore as a exhibitor we really need to clear the criteria and important factor for a successful exhibition. In general, exhibitions are primarily aimed at sharing something with a wider community. So the aim and vision of the exhibition should be clear and precise, in order to reach the target audience with full effect. Evaluate the clear objectives
What is the purpose of the exhibition? What objectives and mission we need to fulfill? Use the ‘theme and theatre’ idea to link together all the component strategies; gain synergy by making the elements work in harmony. Choosing the right place and right timing
The location of the exhibition must attract the right audience, and it must be a suitable launch pad for our new products. The period of the exhibition should be fit in with our production schedules, and be capable of coinciding with our other advertising and promotion. Research more information will be help to making decision. Choosing the right person
A successful exhibit will rely on managing and coordinating the activities of a number of internal and external stakeholders, many of them will not report their responsibility and working progress to us, so proactive communication is very important. Smoothly cooperation will come from committing people (e.g. exhibit manager) who will already be connected with their own programmes, problems and responsibilities. Therefore the first priority is to win the support and commitment of the people who will be involved and respect their expertise. Attracting the right audience
The shape of Audience Certificates can...