Who is buying Apple's iPad, and will they also buy an iPhone?
1 Apple users / post users / nonusers
2 Downloader / frequency
4 need for ease of use
5 Comfort with process difficulty
1 Grow the category
2 Attract different targets
3 Differentiate from other competitors
2 Software standards issues
1. Identify target customers: identify key customer segments with the most potential value for your business and remain focussed whatever the rough sea of business throws at you. In contrast other technology companies are obsessed with market share and domination, which they achieve through trying to dominate different platform environments or via locking customers into unfriendly contracts. A method which works, but isn’t long-term sustainable
2. Building products for their target audience which reflect 100% their customer needs: Apple build products which are tailored to their target users, which are simple and intuitive to use; these products may not be as flexible as others on the market, but the good news is they work, and work really well, as the saying goes "Less is more".
3. Over exceed customer expectations: Focussing on a core set of customers is great as it allows you to deliver on one key goal. The ability to over achieve against your customer expectations. This Nirvana for any business, as it creates an evangelical customer base who will happily push your products to everyone around them. This can only be achieved by focussing your customer target and organising your business around them.
4. Integrated business to deliver outstanding customer experience: From the marketing, walking into a Apple store, product packaging, and the product itself; Apple make sure the whole experience is integrated to provide the maximum customer experience.
An Introduction to Apple Computer,... [continues]
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(2010, 09). What Are the Implication of History for Ipod and Itunes?. StudyMode.com. Retrieved 09, 2010, from http://www.studymode.com/essays/What-Are-The-Implication-Of-History-406983.html
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