“What’s your Color?”
A Study on Color Preferences
A Research Paper
Presented to the Languages Department
Of the College of Science, University of Santo Tomas
in Partial Fulfillment
of the Requirements for the Course
Group No. 3
1st Semester, SY 2011-2012
TABLE OF CONTENTS
Background of the Study
Statement of the Problem
Significance of the Study
Scope and Limitations
Materials and Methods
Definition of Terms
Background (Definition of Colors)
Perception and Sensation
Theory of Colors
Psychology of Colors
Research History on Color Preferences
Color Preference By Gender
Color Preference By Age
Possible Factors Affecting Color Preferences
3 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Background of the Study
Conventions of society on color preferences, whether on age or gender, are nothing but stereotypes. The traditional adage of “pink is for girls while blue is for boys” may be proven wrong.
About 80% of the information which is incorporated through the senses is visual and it influences an individual’s everyday decisions. Individuals use color in choosing certain objects such as identification and selection of different kinds of food and drink, toys or cars and dresses. Colors also influence object preference in many situations, like a color of a house, clothes and furniture. However, color does more than just give objective information about the world, for it also affects an individual’s feelings. It possibly may dictate a person’s moods and emotions, perceptions, likes and dislikes.
Such influence by a certain color is an important center of research in color psychology, which is called color preference. Color preference is the tendency of an individual or a group to prefer some colors over others or a strong inclination that results from identification with a certain or favorite color. People are affected by different color stimuli and it varies from person to person. However, color does more than just give us objective information about our world; it affects how we feel. A preference for a specific color can be related to how a person may or want to feel in any situation and even how it may be the basis to remember certain experiences.
Many investigations have indicated that children and adults, depending on the gender and age, have differences in preferences for colors. A study done by Eysenck (1941) found that there was a relationship between gender and color and that people have a general preference for color. According to Ellis & Ficek (2001), females and males tended to be somehow divided in preferring both green and blue and said that it may be affected in taking the view of neuroscience. On the other hand, Davis, Pitchford & Seerif (2009) found out that color preferences emerged with age and that perception of color was shown to have a mediating role in determining a color preference. Additionally, children prefer colors they find to be pleasant and comforting and it can be changed and can vary while adult color preference is usually non-malleable.
Although with these researches, color psychology received minimal attention to research probably because of the inevitable ‘instability’ of the results that may vary in different researchers in the past decades. This instability is mostly due to the unpredictability of the color’s variables, making it difficult to come about with results that will lead to a concrete conclusion (Child, Hansen, & Hornbeck, 1968). Another problem is that there is no known direct cause of why and how an individual develops the certain attachment to a specific color, which brings the researchers to assumptions rather than backed by empirical evidences. With these in mind,...
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