What's Stifling Creativity at Coolburst?

Topics: Change, Mind, Idea Pages: 2 (456 words) Published: February 13, 2011
Executive Summary

Everyday the world is changing around us. It is an essential part of growth, maturity and effectiveness. Everything from the change in weather, an age, government, or religion affect the way people view, think and perform in certain situations and as a whole in society. History has proven that creative minds can ultimately change an outcome for the better or even the worst. From telegraphs to cellular phones, McIntosh computers to IPODs and IPADs, it was the organizations of these products that took a major risk in investing into someone’s creative idea that affect our society as a whole. These companies have seen their fair share of profits lows and highs through the toughest economy eras, but they continued to persevere and prosper through such times by thinking out the realm of possibility and making their possibilities into reality. However, what happens when an organization suppresses the thought of reinventing themselves to adapt to changes in society and even the world? Coolburst is experiencing a major organizational struggle between what worked for them to get them where they are today and what it takes to continue to strive in the future. Coolburst is located in Miami, Florida. The drink products that they serve are sold in schools and restaurants. The traditional views of during business have forwarded them much success from their beginnings. They have experience great growth through the years, but recently, they profit margin has remained steadily with no boosting sales. Director of Marketing Sam Jenkins has challenged Coolburst’s view and management on changing their way of thinking and opening their mind to new ideas under former CEO Garth LaRoue. Jenkins’s new ideas of productivity and innovation were considered unorthodox within the organization. Ultimately, Jenkins left the Coolburst to go with a company that was very more innovated and creativity. Witnessing these differences of opinions between Coolburst and...
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