Whale Watch Kaikoura

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Executive Summary
This report is focused on a New Zealand Organisation called Whale Watch Kaikoura. With the use of this organisation the report will show a brief overview of its strategies, its purpose and its vision. It will discuss how it implements its business and its processes with regards to its key strategic resources, which will then lead to the entities knowledge-based resources and its capabilities, with specific notion towards its intellectual capital. The report will be broke into two sections, the first section will give detail to the organisation and its approach towards knowledge management and strategies, while the second section will include concepts and frameworks from MGMT 311 that will be proposed as an ideal strategy to implement within this organisation. The relevance of these strategies will be discussed as it will take into consideration the company’s culture, its dominant values as well as other aspects that will be referred in the report. It will then conclude on the main ideas that were addressed in the report, making clear indication on the systems or processes that were to change if given the opportunity to do so.

WWK’s Strengths4
Culture- form of explicit knowledge4
Wally Stone – example of Tacit-knowledge6
Wally Stone –developing Human capital7
Intellectual Capital7
Frameworks for assessing intellectual capital7
Tacit Knowledge10
WWK’s weaknesses10
Proposed knowledge management strategies11

Whale Watch Kaikoura, is a New Zealand, 100% Maori owned, company that is recognised as one of the most successful tourism ventures to ever be established. It is a unique organisation that provides people both domestic and internationally the opportunity to gain a close up experience of sperm whales that come together off the Kaikoura coast, where there feeding grounds are located. They do this by travelling to the...
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