Wendy's History

Only available on StudyMode
  • Download(s) : 57
  • Published : October 8, 1999
Open Document
Text Preview
Wendy's Frostys

" I opened the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it." That is as true today as it was thirty one years ago when Dave Thomas first spoke those words. People put their trust into Wendys every time that they eat there. Infact Wendys is the only fast food place that offers the Frosty (Wendys Web Page).

November 15th 1969, in Columbus, Ohio, was a very phantasmagoric day in Dave's life. He opened his very first restaurant naming it after his little baby girl, Wendy. He expected nothing more from his little family owned restaurant, but Dave decided to approach fast food in a different angel. On November 21st 1970 he broke new grounds by opening a new feature, the pick up window. Now he could do twice as much business at the same time. This idea expanded to all of the quick service industries. Over the next thirty ones years, Dave opened up over five thousand Wendys Restaurants, not only in the United States but in twenty-seven other countries around the world. With competition rising among other fast food places, such as McDonalds, Burger King, and Arbys. Promotion would be one of his great ideas (Wendys Web Page).

A garbage collector, Craig Randall, found a discarded Wendys cup. The cup had a peel off label for instant winners. Hoping to discover a coupon good for a free chicken sandwich, Craig peeled off the label to find that he instantly won two hundred thousand dollars towards a brand new home and became an instant celebrity. Craig's whirl wind

Osborne 2

media tour included the "Tonight Show," "Jay Leno," and hundred of media outlets hungry for a new unbelievable story. This brought many new customers to Wendys to try their luck at the new game. Soon after many other fast food places tried the same promotion ideas and were also very successful (Pook, Cory).

Wendys features two main products, the chili and the...
tracking img