Wells Fargo Analysis

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MERCK & COMPANY INC. - 2009

I.What Business Are We In?
1. Organizational Profile
A. Vision Statement and Mission Statement………………….………….……p. 1
B. Goals and Objectives…………………………………………….…………p. 3
C. FIT Analysis…………………………………………….………….………p. 4

II.Where Are We Now?
1. External Audit
A. PESTEL Analysis…………………………………………............……..…p. 5
B. Competitive Analysis..………………………………….………p. 7
Industry analysis

C. External Factor Evaluation Matrix (EFE)……………………………….…p. 9
2. Internal AuditA. Management Analysis…………………………………………….………..p.11
C. Marketing Mix. …………………………………………………….…p. 23
D. Financial/Accounting Analysis………………………………….………..p. 30
E. Financial Ratios Analysis…………………………………………………p. 33
G. Internal Factors Evaluation Matrix (IFE)…………………………………p. 42
Customers’ analysis and Target market

III.Where Are We Going?
1. Courses of Actions
A. Types of Strategies………………………………………………….…..…p. 43
Strategy Integration
2.Evaluation
A. SWOT Matrix……………………………………………….…………….p. 44
B. SPACE Matrix………………………………………………………….…p. 46
C. Internal External Matrix………………………………………………...…p. 47
3.Decision Stage and RecommendationsA. Quantitative Strategic Planning Matrix (QSPM)………….………………p. 48
B. Grand Strategy Matrix………………………………………….…………p. 50
C. Recommendations……………………………………………...……….…p. 51

IV.How do we get there?
1. Implementation
A. An overview………………………………………………...……….……p. 52
B. Matching Structure with Strategy…………………………..……….…… p. 52
C. Marketing Implementation…………………………………………….… p. 52
D. Finance/Accounting Implementation… ……………..……………….,,,… p. 53 E. R&D Implementation……………………………………………………..p. 54
F. Social Responsibilities Implementations………………………………….p. 55
2. Conclusion

1. The marketing mix

A. Product / Service
Wells Fargo is an American bank that provides financial services to its customers throughout North America and Internationally. Our marketing mix starts with the description of the service mix of the firm Wells Fargo. This company gathers different ranges of services offered to the market place to meet the customers’ needs and expectations. Wells Fargo counts nine different kinds of bank services to compete in the financial industry.

Ranges of services:
* Banking (Debit, credit card, Checking and saving account) * Brokerage (Facilitate the buying and selling of financial securities) * Insurance
* Wealth management
* Retirement services
* Investments
* Mortgages (4000 in 2009)
* Consumer finance services (financial advice)
* Well Fargo’s Financial Securities: Security business (merger advice, stock and bond underwriting, loan syndications, and fixed-income trading)

B. Price
We do not have any information about the price of the services in the case study.

C. Place
Wells Fargo has a wide presence throughout the US territory. Headquartered in San Francisco, the company is decentralized to provide an optimization of the geographical coverage. Therefore, every local Wells Fargo store is like the headquarter for satisfying all their customers. The decentralization is an effective strategy when a company tries to have an effective wide presence on any market. This strategy has made the success of many of the Scandinavian organizations or institutions. Indeed, it allows any company, like Wells Fargo to get closer to its customers and be able to understand and meet better their needs and expectations. As we can see from the case, the company is doing well with its distribution and the customers service in general, it has even been rewarded Retail banker of the year according to US Banker. Consumers want and need a bank office near to the place where they live or where they work. The bank company must be strongly...
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