Wells Fargo Analysis
MERCK & COMPANY INC. - 2009 I. What Business Are We In? 1. Organizational Profile A. Vision Statement and Mission Statement………………….………….……p. 1 B. Goals and Objectives…………………………………………….…………p. 3 C. FIT Analysis…………………………………………….………….………p. 4 II. Where Are We Now? 1. External Audit A. PESTEL Analysis…………………………………………............……..…p. 5 B. Competitive Analysis..………………………………….………p. 7 Industry analysis C. External Factor Evaluation Matrix (EFE)……………………………….…p. 9 2. Internal Audit A. Management Analysis…………………………………………….………..p.11 C. Marketing Mix. …………………………………………………….…p. 23 D. Financial/Accounting Analysis………………………………….………..p. 30 E. Financial Ratios Analysis…………………………………………………p. 33 G. Internal Factors Evaluation Matrix (IFE)…………………………………p. 42 Customers’ analysis and Target market
III. Where Are We Going? 1. Courses of Actions A. Types of Strategies………………………………………………….…..…p. 43 Strategy Integration 2. Evaluation A. SWOT Matrix……………………………………………….…………….p. 44 B. SPACE Matrix………………………………………………………….…p. 46 C. Internal External Matrix………………………………………………...…p. 47 3. Decision Stage and Recommendations A. Quantitative Strategic Planning Matrix (QSPM)………….………………p. 48 B. Grand Strategy Matrix………………………………………….…………p. 50 C. Recommendations……………………………………………...……….…p. 51
IV. How do we get there? 1. Implementation A. An overview………………………………………………...……….……p. 52 B. Matching Structure with Strategy…………………………..……….…… p. 52 C. Marketing Implementation…………………………………………….… p. 52 D. Finance/Accounting Implementation… ……………..……………….,,,… p. 53
E. R&D Implementation……………………………………………………..p. 54 F. Social Responsibilities Implementations………………………………….p. 55 2. Conclusion
1. The marketing mix
A. Product /
III. Where Are We Going? 1. Courses of Actions A. Types of Strategies………………………………………………….…..…p. 43 Strategy Integration 2. Evaluation A. SWOT Matrix……………………………………………….…………….p. 44 B. SPACE Matrix………………………………………………………….…p. 46 C. Internal External Matrix………………………………………………...…p. 47 3. Decision Stage and Recommendations A. Quantitative Strategic Planning Matrix (QSPM)………….………………p. 48 B. Grand Strategy Matrix………………………………………….…………p. 50 C. Recommendations……………………………………………...……….…p. 51
IV. How do we get there? 1. Implementation A. An overview………………………………………………...……….……p. 52 B. Matching Structure with Strategy…………………………..……….…… p. 52 C. Marketing Implementation…………………………………………….… p. 52 D. Finance/Accounting Implementation… ……………..……………….,,,… p. 53
E. R&D Implementation……………………………………………………..p. 54 F. Social Responsibilities Implementations………………………………….p. 55 2. Conclusion
1. The marketing mix
A. Product /