Wella is to sponsor Red Nose Day in March this year, introducing a limited edition red hairspray to coincide with the event, which takes place in the UK on March 11. With each sale of the spray, Wella will donate 50p to Comic Relief, which raises money for projects in both the UK and Africa.
The company will no doubt be hoping the sponsorship will raise its profile as a charity-giving and fun-loving company, and follows a similar sponsorship in 2003, when Wella came on board as the official hair partner of Red Nose Day 2003. In that year, the company provided a free sachet of hair gel for customers who bought a red nose.
As well as the red hairspray for Comic Relief, Wellla has this month released three new products into the UK market containing the patented ingredient Creatine, which athletes have used as an energy supplement. The products - System Professional Volume Shampoo, conditioning Mousse and leave-in Volume Builder - claim to give hair increased volume.
Wella System Professional Volume Shampoo is a strengthening shampoo for fine hair, which the company says cleanses hair gently without overloading; Wella System Professional Volume Mousse strengthens fine hair, adding up to 50% more volume; while Wella System Professional Volume Builder is an intensive leave-in treatment, which gives hair long-term volume at the roots.
Wella is one of the largest hair care companies in the world. The company comprises three business divisions: professional, consumer, and cosmetics and fragrances.
The professional division sells products for coloring, perming, styling and other hair care treatments exclusively to hairdressers. The division's brand portfolio includes not just the Wella brand but also the Londa brand for Eastern Europe; Kadus, a provider of hair care products exclusively for hairdressers; the US designer brand Sebastian; and Graham Webb International. The full-service range is completed by the brands... [continues]
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