Weight Watchers Swot Analysis

Topics: Dieting, Obesity, Nutrition Pages: 5 (1656 words) Published: March 25, 2013
Strengths * Brand Recognition * Patented Points Program * Science Based Approach/Clinically Proven Results * Multiple Support Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web| Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical| Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world| Threats * Strong Competition * Competitors new products and innovation * Surgical Procedures offering quick weight loss| Weight Watchers International is a Weight Loss Business that utilizes the philosophy of a Science-driven approach to help participants, also known as members, lose weight by forming helpful habits, eating smarter, getting more exercise and providing support. They target consumers who want to manage their weight through weight loss or weight maintenance. Their vision is to ensure Member satisfaction and retention by making Members feel cared for, well informed, part of the group and motivated to succeed. Weight Watchers has been around for 50 years and has developed their brand of providing weight loss services and products that make them a leading weight management service globally. The patented points program is based on a formula calculating the protein, carbohydrates, fat and dietary fiber content developed with consultation from a Scientific Advisory board. Each food is assigned a points value that reflects how the body breaks down food and converts it into energy. This Board is made up of world renowned medical experts to ensure that its weight loss plan is based on the most current scientific expertise. (Weight Watchers International) The Good Health Guidelines utilized by Weight Watchers are also recommended by the United States Department of Agriculture Center for Nutrition Policy and Promotion. (USDA) Weight Watchers offers a variety of support options to members who attend weekly meetings which are located in 30 countries around the world, weigh and go at store locations, attend meetings in their place of employment (At Work Meetings), or utilize the internet to participate in Weight Watcher’s services. Members are encouraged to share their struggles and successes. Struggles and successes are employed to motivate other members to achieve their weight loss goals by following the program and obtaining the proprietary tools offered for purchase. Members who reach their goal and maintain it for six weeks become Lifetime Members. Lifetime members maintain their membership by continuing to participate on a monthly basis. These members are free advertisements who attest to the success of the program. The meal plans are simple and the Points Plus system is very flexible. Each member receives a Daily Point Target (DPT) based on their height, weight, gender and age. The DPT represents the amount of food that each person should eat in a day. Foods that are low in fat and sugar tend to have lower point values and provide more volume to a meal or snack than less healthy options. Required foods are non-specific so the member is permitted to choose how they will consume required foods such as diary, healthy oil, and whole grains. All foods and drinks are permitted as long as the point value is calculated and accounted for when deducted from the DPT. Many members succeed in their weight loss efforts but not all members are successful. One of the biggest complaints of the program is that it offers slow weight loss. Our culture is one that appreciates immediate gratification. (The Associated Press, 2006) The competition offers much quicker weight loss methods. The success obtained by Lifetime...
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