Joseph C Gunter
July 4, 2011
Strategy, Process, Product, and Services Impact
Innovation at Southwest Airlines
Southwest Airlines entered the Airline Industry in 1971 with a little money, but lot of notoriety. Southwest provides low fares, frequent flights, on time arrivals and top safety records. Innovation is the key strategy that helps the company to take the benefit of opportunities. In the recent years, it has equipped with new planes and employing the aviation technology to get better take off performance, decreasing the overheads on maintenance and there are savings of about 3% due to fuel burn. Tickets less travel, use of the internet, booking & tracking trips through the website are the other innovative policies that ease the business operation of the company (Analysis of Strategic Structure of Southwest Airlines) Moreover, Southwest’s innovation has developed strategy to offer low fares by streamlining its operations. For example, it only flies one style of airliner, Boeing 737s, which has built-in with matching flight instruments. This saves time and money by simplifying instruction. Pilots, flight attendants, and mechanics only need to know procedures for a single model of Boeing 737. Management can alternate aircraft, reschedule flight crews, or reassign mechanics quality; the approach also saves money through lesser auxiliary parts inventories and better deals while acquiring new planes. Innovation at Motorola
The development of new slim design products and innovations of new services like iRadio etc. are also very fruitful to achieve the pre-assumed growth of the company in 2006. Through this innovation, the company already has been established itself in the list of top companies. Under the innovation, the company has to develop strategy to identify the customer’s needs because the company is working with every consumer segment. The products of the company are designed...