Dec 10, 2012
Organizations provide services to a community sometimes greater than what the individual can contribute. A community’s character is often judged based upon the business and non-profits in the area. The town of Austin, TX is thought of as a progressive, forward thinking city. Aaron Franklin spent years perfecting the art of great barbeque being the child of restaurateur parents. Along with his wife Stacy, they both opened a Barbeque stand from a converted travel trailer in an open parking lot ("Franklin Barbeque: about", 2012). While this type of business is nothing new in Texas, how Aaron and Franklin chose to develop the business in a socially responsible manner has set it apart. Often in business, ethics fall second to the free market system and the pursuit of profitability. Large distribution chains, cheap labor, and production more often contribute to a system that does not reward what is best for the community. Franklin Barbeque grew while maintaining a value of ethical consumerism through recycling, limiting waste, and using ethically produces, sustainable materials. Franklin Barbeque often has a line of hungry customers hours before they open and most often run out of food before the customers. While many businesses would follow the typical economic model and seek to better match supply with demand, Aaron and his wife Stacy choose to limit waste by supplying no more than the demand even at the expense of lost sales (Liberty Mutual, 2012). Traditional economic pressures would have the business hire more staff, open longer hours, and produce more food since the cost of food and labor would have little effect to the bottom line in comparison with the additional profits of more sales. Many national chain restaurants waste huge amounts of food and in that race for profits relegating the moral dilemma that food wastes in a world of expanding population growth will...
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