Weddings Events and More E-Business Plan
Weddings, Events, & Beyond
E-Business Plan
Mary Weathersby
Capella University
May 15, 2011
I. Company Description Weddings Events & Beyond opened our doors in May of 2002 as a partnership. We have been continually expanding and now are a large firm with six full time planners, six assistants, four full time Accounting and Finance employees, two full time Human Resources employees, my partner, and myself. At this time we have a website that gives examples of our event planning capabilities with some pictures of events we have planned. We have decided to take the next step and implement a more advanced site where our customers can see the stages of their event as it is planned. It is our goal to allow the customer to log into our site at anytime and see what the plans for their event are and request changes if it is their wish. We would also like to implement a Secure Socket Layer so that our customers can pay their account on-line. Making our company more accessible through use of the Internet will help us to expand to the outlying areas that before now were more difficult to reach. The business model that Weddings Events & Beyond is striving to become with the Internet site is that of a “multi-channel merchant” or “bricks and clicks” merchant. This is the type of firm that has both a physical store, as the primary channel of income, and is introducing an online service. (Laudon & Traver 2010 p.595)
II. Marketing Plan Internet marketing is a little bit more complex than regular marketing in that we as a firm will have to show that we have the capability to develop a more positive and long term relationship with our customers. (Laudon & Traver 2010 p.362) We must develop a marketing plan which brings in all ranges on new customers from the bride and groom and their guests all the way to the business whose events we will be planning. We will be planning to show the consumer our unique qualities and capabilities such as the fact
E-Business Plan
Mary Weathersby
Capella University
May 15, 2011
I. Company Description Weddings Events & Beyond opened our doors in May of 2002 as a partnership. We have been continually expanding and now are a large firm with six full time planners, six assistants, four full time Accounting and Finance employees, two full time Human Resources employees, my partner, and myself. At this time we have a website that gives examples of our event planning capabilities with some pictures of events we have planned. We have decided to take the next step and implement a more advanced site where our customers can see the stages of their event as it is planned. It is our goal to allow the customer to log into our site at anytime and see what the plans for their event are and request changes if it is their wish. We would also like to implement a Secure Socket Layer so that our customers can pay their account on-line. Making our company more accessible through use of the Internet will help us to expand to the outlying areas that before now were more difficult to reach. The business model that Weddings Events & Beyond is striving to become with the Internet site is that of a “multi-channel merchant” or “bricks and clicks” merchant. This is the type of firm that has both a physical store, as the primary channel of income, and is introducing an online service. (Laudon & Traver 2010 p.595)
II. Marketing Plan Internet marketing is a little bit more complex than regular marketing in that we as a firm will have to show that we have the capability to develop a more positive and long term relationship with our customers. (Laudon & Traver 2010 p.362) We must develop a marketing plan which brings in all ranges on new customers from the bride and groom and their guests all the way to the business whose events we will be planning. We will be planning to show the consumer our unique qualities and capabilities such as the fact
References: Laudon, K.C., & Traver, C.G. (2010). E-commerce: business, technology, society. Upper Saddle River, NJ. Prentice Hall. SeOmoz. (n.d.) The beginners guide to SEO. Retrieved April 15, 2011 from http://www.guides.seomoz.org . Competitive Vision. (n.d.) Retrieved June 1, 2011 from http://www.competitivevision.com BPIR (n.d.) Business Performance Improvement Resource. Retrieved June 3, 2011 from http://bpir.com NetSuite (n.d.) Retrieved on May 24, 2011 from http://www.netsuite.com